Why Aren’t Conversions Appearing?
Diagnose pixel installation, tag type, and attribution window issues that prevent conversion data from showing.
Last updated September 1, 2026
Problem
The campaign is running and users are clicking the ad, but the Conversions column in the Campaign Chart shows zero.
Likely Causes
- 1The conversion pixel was created in Topple but not installed on the website.
- 2The pixel is installed on the wrong page — it must be on the page where the conversion completes (typically the thank-you or order confirmation page).
- 3The pixel code was pasted incorrectly — missing a character or placed in the wrong section of the page.
- 4The attribution window has not elapsed — if the campaign just launched, allow time for users to click and convert.
- 5The conversion happened, but it doesn't qualify for attribution — for example, there was no qualifying click connecting the user to a Topple ad before they converted.
- 6Your Count setting is excluding some purchases — if Count is set to One, only the customer's original qualifying purchase is reflected, not later ones.
Check These First
- 1Confirm the pixel is installed by loading your thank-you page and checking whether the Topple pixel fires (your browser's developer tools or a tag auditing extension can confirm a pixel request was made). Note: for Dynamic Conversion Pixels, a pixel request in DevTools does not confirm the Conversion Value was passed correctly — verify the Conversion Value in Topple reporting after a completed test purchase.
- 2Confirm the pixel is on the correct page — it should fire only when the conversion action completes, not on a generic page.
- 3Double-check that the pixel code was copied and pasted in full without modification.
How to Fix It
WARNING
Creating a conversion goal in Topple does not automatically install anything on your site. The pixel code must be manually added to your website. A pixel sitting only in your Topple account will never fire.
- 1Pixel missing → install it on the thank-you or order confirmation page.
- 2Pixel on wrong page → move it to the page where the conversion action completes.
- 3Code corrupt or incomplete → copy the pixel code from Topple fresh and reinstall it.
- 4Allow 24 hours after any fix for conversion data to appear in reporting.
If It's Still Not Working
Contact support with the campaign name and a description of how and where you installed the pixel.
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