Topple, the firearms and hunting industry’s leading free-speech digital advertising platform, today announced that AR15.com (ARFCOM) has renewed and extended its multi-year partnership with dedicated daily impressions across ARFCOM’s top-performing display and video ad zones. The agreement was formally signed last week by Pete Brownell, CEO of AR15.com’s parent company and an investor in Topple, and Brian Aitken, Topple’s founder & CEO.
As Topple approaches its fifth year of empowering advertisers across the firearms, hunting, outdoors, and defense sectors, this extension ensures ongoing access to ARFCOM’s highest-performing display and video placements, helping Topple’s advertisers reach millions of passionate, freedom-loving Americans every single day.
Topple remains the only advertising partner offering:
- Daily minimum display and video impressions on AR15.com
- Access to ARFCOM’s top-performing ad zones
- Premium placements across GunBroker, AR15.com, Gun Digest, Ammoland, Sniper Country, RECOIL, and more
No other digital advertising company can offer this combination of exclusive access.
A Partnership Built on Trust
“Our industry is built on relationships — and relationships are built on trust,” said Brian Aitken, Founder & CEO of Topple. “People like Pete Brownell don’t sign deals unless he knows he can trust the people behind the company and that those people will live up to their word. The team at AR15.com knows Topple shows up, puts in the work, and stands in the gap to serve the firearms industries digital advertising needs. We’ve earned the trust of publishers and advertisers alike, and we intend on keeping it that way.
Back in 2021, Brownell’s 2nd Adventure Group had invested $500,000 in the promise of Topple’s firearms-friendly digital advertising platform and they’ve just about earned that back in advertising revenue from Topple.
We’re not some big Silicon Valley company that’s going to turn our backs on the industry when shareholders get nervous. Our people, investors, publishers and advertisers are the bedrock of this industry and we’ll be here long after opportunistic copy cats have shut their doors to the industry to pursue whatever looks new and shiny to them. Topple is the original, largest, firearms friendly digital advertising platform in the world.
When we give our word to someone, we keep it.”
Topple’s exclusive access, dedicated inventory, advanced targeting, and reputation for results have made it the trusted advertising platform for leading brands including Magpul, Aero Precision, VIKTOS, and many others.
With AR15.com renewing its partnership, Topple continues to solidify its position as the industry’s most reliable, innovative, and values-driven digital advertising platform.
Innovation That Levels the Playing Field for the Firearms Industry
Topple was founded on the belief that every legal business — from a small-town FFL to a global defense company — deserves equal access to its customers, unhindered by the censorship and restrictions of Big AdTech.
With AI-Powered Interest Targeting, Topple enables advertisers to zero in on real consumers taking real actions, including:
- Hunters planning their next big-game expedition
- First-time gun owners researching reliable options
- Shooters comparing suppressors or gear for their setup
This technology delivers precision targeting, real time data, and results the industry has never had before.
Through Pay-As-You-Go access, any business can create an advertiser account at app.wearetopple.com and immediately start advertising across AR15.com and Topple’s wider network.
For brands seeking deeper support, Topple’s Ad Spend Plans begin at just $1,000/month, with 100% of the spend going directly to advertising — no platform fees, no licensing fees, and no hidden costs. Just unrestricted access to the world’s top firearms and hunting publishers.
Ready to Advertise?
Create a commitment-free advertiser account today at app.wearetopple.com or schedule a call with our team to discuss your businesses marketing goals.
Want to Learn More About Topple's Mission and Origin Story?
Topple’s CEO, Brian Aitken, recently appeared on the Tactical Business Podcast episode to provide a listeners with a rare glimpse behind the scenes into how Topple works and why it exists.
Hear Brian share how his early experiences forged his commitment to freedom, how he built Topple to reflect those values, and why he believes the next era of digital advertising belongs to companies that stand for something.
Listen Now: Brian Aitken on the Tactical Business Podcast
