Advertise
smarter.
Practical guides to programmatic advertising. How it works, how to measure it, and how to reach the audiences that matter for your market.
From programmatic fundamentals to market-specific advertising strategy.
Advertising Library
All Guides.
How Programmatic Advertising Works
The technology behind modern digital advertising, explained plainly for brand and performance marketers.
Read Guide Getting StartedHow to Launch Your First Campaign
From account setup to live campaign — a practical walkthrough for new Topple advertisers ready to launch.
Read Guide Campaign StrategyBuilding an Always-On Advertising Strategy
Why a continuous advertising presence outperforms disconnected campaign bursts — and how to structure one.
Read Guide Campaign StrategyUsing Display + Video to Build and Convert Audiences
How display and video work together as a complete strategy: PROSPECT → ENGAGE → RETARGET → CONVERT → MEASURE.
Read Guide TargetingHow Topple Audience Targeting Works
103 interest categories, geographic targeting, and how to combine them to reach the right audience in the right places.
Read Guide RetargetingHow Retargeting Works
What retargeting is, how the Topple pixel works, and how to reach people who have already shown interest in your brand.
Read Guide RetargetingHow to Launch Your First Retargeting Campaign
A practical setup guide: define your audience, install the pixel, create appropriate creative, and bring high-intent visitors back.
Read Guide CreativeWhat Makes Great Display Creative
The principles behind display advertising creative that performs — from message clarity to format-specific design.
Read Guide CreativeWhat Makes Great Video Creative
How to create video advertising that connects — from capturing attention in the first second to a clear call to action.
Read Guide MeasurementHow to Measure ROAS
Return on ad spend: how to calculate it, how Topple tracks conversions, and how to use performance data to improve campaigns.
Read Guide MeasurementAdvanced Conversion Tracking: Beyond the Purchase
How to measure account signups, downloads, dealer lookups, and other high-intent actions — not just completed transactions.
Read Guide MeasurementCampaign Optimization: Getting More From Your Budget
How Topple optimizes creative delivery over time, and how to set up campaigns that benefit from the MEASURE → LEARN → OPTIMIZE loop.
Read GuideMarket Guides
Find your
market.
Each market has its own advertising dynamics. Explore the guide for yours.
Reach more of
the customers
you want.
Explore your market page or start a campaign with no long-term commitment.