Compliance is the starting point
Political advertising in the U.S. is governed by a complex set of federal and state laws and regulations, including:
- — FEC disclosure and filing requirements for federal candidates, PACs, and party committees
- — State-level campaign finance disclosure laws (requirements vary significantly by state)
- — Required paid-for-by disclosures in advertising creative
- — Platform-specific political advertising policies
Topple permits political advertising and does not impose an industry-based restriction on this category. Advertisers are responsible for complying with the laws above, and individual publishers in the network may have their own policies.
Political and public affairs advertisers should consult qualified election law or campaign finance counsel before running advertising. Topple does not provide legal or compliance advice.
The politics & public affairs audience
The politically engaged audience is one of the most consistently active news and content consumers in the U.S. Engaged citizens follow political news across multiple channels — partisan and non-partisan, national and local — and are reachable through the editorial publisher environments where they consume political content.
The primary target for candidate and get-out-the-vote advertising. Reachable through political news, civic content, and general news publisher environments.
Consumers who follow and engage with specific policy issues — Second Amendment, environmental policy, fiscal policy, healthcare. Reachable through the issue-specific and political media they already consume.
Subscribers and regular readers of political newsletters, commentary, and political media. A high-engagement, politically literate audience.
Broader civic engagement — local elections, ballot measures, school board races, public information campaigns. Often geographically concentrated and highly local.
How Topple reaches political audiences
Topple uses programmatic targeting to reach politically engaged audiences across a highly curated network of premium publisher inventory — including political news, public affairs content, civic media, and the editorial environments where this audience actively engages with political and policy content.
Essential for political advertising. District-level, state-level, and local geographic targeting ensures budget is concentrated in the relevant constituency.
Ads alongside political news, policy commentary, and civic content — reaching engaged audiences in the editorial context most relevant to political messaging.
Reach politically engaged audiences based on interest signals and news consumption behavior.
Re-engage visitors who have interacted with your campaign website, issue page, or donation flow.
Campaign recommendations
Before running any political advertising, ensure your creative, disclosures, and filing obligations meet all applicable federal and state requirements. Topple does not provide legal or compliance advice.
Political advertising that runs outside the relevant constituency wastes budget and may create compliance issues. Always geo-restrict to the relevant district, state, or region.
Political advertising follows defined windows — primary season, general election, special elections. Plan and budget around these windows rather than running continuously.
Issue and advocacy advertising is less tied to election cycles and can run throughout the legislative or regulatory calendar. Define the specific issue, target the engaged audience, and align timing with relevant legislative activity.
