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Reach voters beyond
the social platforms.
Topple gives campaigns, PACs and advocacy organizations a direct path to engaged political audiences across premium publishers, including The Blaze, The Daily Caller and American Thinker, with the geo targeting, retargeting and measurement to connect advertising to results.
Start Your Way
Political advertising is increasingly constrained.
Reaching voters
shouldn't be.
Many mainstream platforms limit or restrict political advertising. For campaigns and public-affairs organizations, that can mean higher costs, narrower targeting and fewer of the right voters reached. We call it the Censorship Tax.
Topple gives campaigns and organizations a direct path to premium publishers and the editorial environments where engaged audiences read, research and form opinions, including The Blaze, The Daily Caller and American Thinker, and the wider network beyond them.
REACH
Use programmatic targeting to reach voters and engaged audiences across highly curated premium publisher inventory, beyond the mainstream social and digital platforms where political advertising is increasingly constrained.
CONTEXT
Reach audiences alongside premium editorial content where they are reading, researching, and forming opinions, giving your campaign or organization visibility in relevant, high-quality environments.
MEASUREMENT
Track campaign performance with conversion tracking and reporting to understand which audiences and placements are generating results for your campaign or organization.
Proven at Scale
Conversions Tracked
Attributed Conversion Value
Campaigns Run
Two-Year Performance Audit: Mid-2024 Through Mid-2026
Reach the people
who show
up.
Political and public-affairs advertisers need to reach engaged audiences across a broad range of contexts, not just within partisan media environments.
Political Campaigns
PACs & Political Organizations
Issue & Advocacy Campaigns
Public Affairs
Political Media
Civic & Public Information
Programmatic targeting. Premium publisher inventory. Display, video, and retargeting.
Not Another
DSP.
Programmatic Advertising Without the Open-Exchange Baggage.
Topple combines programmatic buying with a deliberately curated network of premium publishers, giving advertisers audience targeting, measurement and performance optimization beyond a single site or open marketplace.
Traditional
Site Direct
Buy the Site.
“Pick a site. Buy its inventory.”
- Limited audience targeting
- Limited retargeting
- Limited measurement
- Fixed inventory
Open Programmatic
Open Exchange
Buy the Impression.
“Buy impressions at massive scale across an open marketplace.”
- Massive Scale
- Variable Inventory
- Supply Fragmentation
- Limited Contextual Control
Topple
Topple
Buy the Audience.
“Reach the people you want across a curated network of premium content environments.”
- Curated inventory
- Audience targeting
- Conversion & revenue tracking
- Real-time optimization
The spend follows performance.
From first impression
to final conversion.
01
REACH
Find new customers across relevant premium publishers.
02
ENGAGE
Build awareness with display and video in editorial contexts.
03
RETARGET
Bring interested visitors back with precision retargeting.
04
MEASURE
Track conversions, revenue, and ROI in real time.
05
OPTIMIZE
Continuously improve performance with Topple’s optimization engine.
Go deeper.
Guide
Politics & Public Affairs Advertising Guide
A practical overview for reaching voters, advocates, and engaged civic audiences through programmatic advertising.
→
Strategy
Advertising Beyond Google & Meta
Why diversifying your media mix produces better long-term audience reach results.
→
Education
How Programmatic Advertising Works
A practical introduction to programmatic targeting, publisher inventory, and display advertising.
→
Education
How Retargeting Works
Learn how retargeting campaigns keep your message visible after the first visit.
→
Your budget
should buy ads.
Not software.
Or choose an Annual Ad Spend Plan below for additional benefits, including advertising discounts, additional features, retargeting, and enhanced support.
Annual Ad Spend Plans
100% of your plan goes toward advertising. No software fee.
We Make It Easy.
Create your account. Launch your first campaign. Start reaching the customers you want.
01
Create
Set up your Topple account in minutes.
02
Launch
Choose your audience, upload your creative, and launch.
03
Measure
Track clicks, conversions, sales and revenue.
app.wearetopple.com
Can political campaigns advertise on Topple?
Yes. Political campaigns can use Topple to reach relevant audiences through programmatic targeting across highly curated premium publisher inventory, providing an additional digital advertising channel beyond mainstream social and search platforms.
What types of political and public-affairs organizations can advertise on Topple?
Topple can work with a range of political and public-affairs advertisers including candidate campaigns, political organizations, PACs, advocacy groups, issue campaigns, public-affairs communicators, political media organizations, and civic information campaigns.
Can advocacy organizations advertise on Topple?
Yes. Issue and advocacy organizations can use Topple to reach engaged audiences through programmatic targeting across premium publisher inventory, extending their reach beyond the platforms where advocacy advertising is increasingly restricted.
Can Topple be used to promote political campaigns and issue campaigns?
Yes. Topple can help political campaigns and issue campaigns reach relevant audiences with display, video, and retargeting advertising through programmatic targeting across highly curated premium publisher inventory.
How does Topple help political advertisers reach more audiences?
Topple uses programmatic targeting to place political and public-affairs advertising alongside highly curated premium publisher content. This gives campaigns and organizations incremental reach, beyond the major social and digital platforms, to connect with relevant audiences where they are reading, researching, and forming opinions.
Ready to reach more of
the people you want to reach?
Put your campaign or organization in front of relevant audiences through programmatic advertising across highly curated premium publisher inventory.