Your Spend Goes Toward Advertising.
Every dollar is
an advertising
credit.
Choose an annual Ad Spend Plan and 100% of your commitment becomes advertising Account Balance. No software fee, your budget buys ads, not platform access. Or advertise Pay As You Go with no annual commitment required.
Start small. Scale when you’re ready.
Every plan includes display and video ads, geo and interest targeting, conversion tracking and dashboard reporting. Self-Serve has no commitment. Ad Spend Plans are annual commitments, and Scale and Advanced can start with a 3-month trial, subject to Topple approval and the Advertiser Terms of Use.
SELF-SERVE
Starts at · No Commitment
$20/mo
Bid Floor:$1.00
Display & Video Ads
Geo & Interest Targeting
Conversion Tracking
Dashboard Reporting
Retargeting
Pixel Strategy Session
Dedicated Email Support
Dedicated Slack Channel
Pixel Implementation by Partner Agency
Custom Campaign Optimization
API Access
ESSENTIAL
$1k/mo
Bid Floor:$0.955% OFF
Display & Video Ads
Geo & Interest Targeting
Conversion Tracking
Dashboard Reporting
Retargeting
Pixel Strategy Session
Dedicated Email Support
Dedicated Slack Channel
Pixel Implementation by Partner Agency
Custom Campaign Optimization
API Access
GROWTH
$2.5k/mo
Bid Floor:$0.9010% OFF
Display & Video Ads
Geo & Interest Targeting
Conversion Tracking
Dashboard Reporting
Retargeting
Pixel Strategy Session
Dedicated Email Support
Dedicated Slack Channel
Pixel Implementation by Partner Agency
Custom Campaign Optimization
API Access
Most Popular
SCALE
$5k/mo
Bid Floor:$0.8515% OFF
Display & Video Ads
Geo & Interest Targeting
Conversion Tracking
Dashboard Reporting
Retargeting
Pixel Strategy Session
Dedicated Email Support
Dedicated Slack Channel
Pixel Implementation by Partner Agency
Custom Campaign Optimization
API Access
ADVANCED
$10k/mo
Bid Floor:$0.8020% OFF
Display & Video Ads
Geo & Interest Targeting
Conversion Tracking
Dashboard Reporting
Retargeting
Pixel Strategy Session
Dedicated Email Support
Dedicated Slack Channel
Pixel Implementation by Partner Agency
Custom Campaign Optimization
API Access
Full Feature Comparison
See what’s included.
| Feature | Self-Serve | Essential | Growth | Scale Most Popular | Advanced |
|---|---|---|---|---|---|
| Monthly Price | $20/mo | $1,000/mo | $2,500/mo | $5,000/mo | $10,000/mo |
| Bid Floor | $1.00 | $0.95 | $0.90 | $0.85 | $0.80 |
| Bid Floor Discount | — | 5% OFF | 10% OFF | 15% OFF | 20% OFF |
| Display & Video Ads | |||||
| Geo & Interest Targeting | |||||
| Conversion Tracking | |||||
| Dashboard Reporting | |||||
| Retargeting | — | ||||
| Pixel Strategy Session | — | — | |||
| Dedicated Email Support | — | — | — | ||
| Dedicated Slack Channel | — | — | — | ||
| Pixel Implementation by Partner Agency | — | — | — | — | |
| Custom Campaign Optimization | — | — | — | — | |
| API Access | — | — | — | — |
No Software Fees.
Your plan goes
toward
advertising.
With an annual Ad Spend Plan, 100% of your commitment becomes advertising Account Balance. Instead of paying a separate software fee to access the platform, your entire budget goes directly toward reaching customers.
Advertising Account Balance
100% of your annual Ad Spend Plan commitment becomes advertising Account Balance. No software fee.
Lower Bid Floors
Higher plans provide progressively lower bid floors.
Scale With Your Growth
Start at the level that makes sense for your business and move up as your advertising grows.
How do Topple advertising plans work?
Topple offers annual Ad Spend Plans at different monthly advertising levels. 100% of your annual commitment becomes advertising Account Balance — no software fee. You can also advertise Pay As You Go with no annual commitment.
What is the difference between the plans?
The plans differ primarily by monthly spend level, bid floor, bid-floor discount, and access to additional services and capabilities. Higher plans provide progressively lower bid floors and additional features and support.
What is the bid floor?
The bid floor is the minimum bid at which your campaign can compete for available inventory. Higher Topple plans provide progressively lower bid floors.
Can I pay monthly or annually?
Yes. Topple offers monthly and annual payment options. Annual plans include one month free, as shown in the plan selector.
Do unused ad-spend credits roll over?
Unused ad credits aren’t "use it or lose it" and you don’t need to spend them all in the month you purchase them. Any unused ad credits continue to roll over for up to 90 days so you can ramp up, pace down, and scale back up based on seasonality, new product launches, etc.
Which plan should I choose?
Choose the plan that best matches your expected advertising spend and growth stage. If you’re not sure, talk to the Topple team and we’ll help you determine which level makes sense for your business.
Can I change plans later?
Yes, absolutely. Many users often find they want to scale up after first signing on. Users can easily upgrade to a higher plan by signing into their account at app.wearetopple.com and navigating to Plans page.
Can I cancel my plan or get a refund?
Annual Ad Spend Plans require a full-year commitment and cannot be canceled or downgraded before the end of the term. All payments are non-refundable and convert directly into advertising credits. See the Advertiser Terms of Use for full details.
Premium Ads. Premium Places.
Ready to put more
of your budget
to work?
Choose the plan that fits your growth stage and put your budget in front of premium audiences across Topple’s network of premium publishers. Scale as you see what works.