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Where firearms brands
can advertise.
Topple gives firearms and shooting brands direct access to premium publishers like AR15.com, GunBroker and Ammoland, and the audiences they serve, with the targeting, retargeting and measurement to connect advertising to sales.
Start Your Way
We Didn't Wait
for the Market.
We Built It.
When mainstream digital platforms were restricting firearms advertising, Topple was building the alternative. We established direct relationships with publishers serving the firearms and shooting community, creating a way for brands to reach relevant audiences in trusted editorial environments, with advertising infrastructure designed around the actual realities of the category.
We Built the Connection Between the Brands,
the Publishers, and the People They Serve.
Direct Publisher Relationships
+
Relevant Audiences
+
Built for the Industry
Firearms brands
have customers.
Reaching them
isn't always simple.
Many mainstream platforms restrict or limit firearms-related advertising. For firearms and shooting brands, that can mean higher costs, narrower targeting and fewer of the right customers reached. We call it the Censorship Tax.
Topple gives brands a direct path to the publishers and content environments where firearms enthusiasts, hunters, competitive shooters and outdoor consumers already spend their time.
REACH
Use programmatic targeting to reach relevant audiences beyond the largest mainstream advertising platforms.
CONTEXT
Reach audiences alongside the content and interests that matter to them using contextual and programmatic targeting.
MEASUREMENT
Test campaigns, measure performance, and understand which audiences and placements are generating results.
Proven at Scale
Conversions Tracked
Attributed Conversion Value
Campaigns Run
Two-Year Performance Audit: Mid-2024 Through Mid-2026
Reach shooters where
they're already
paying attention.
Topple uses programmatic targeting and contextual signals to reach relevant consumers across the premium publisher environments where they discover firearms, research equipment, compare products, and participate in shooting sports.
Firearms & Ammunition
Optics & Accessories
Hunting
Shooting Sports
Outdoor & Adventure
Shooting Media
Programmatic targeting. Premium publisher inventory. Display, video, and retargeting.
Don't take our
word for it.
We sat down with leaders from respected brands in the shooting and outdoor industries to talk shop, and about where they turn to reach committed customers.
Featured
Director of Marketing, Aero Precision
Aero Precision
“We can’t advertise on Google. We can’t advertise on Facebook. Topple is consistently in the Top 10 spot for driving traffic to our website. The great thing about Topple is they’re a firearms-friendly marketing platform. They’re already partnered with publishers like GunBroker.com. They’re already on AR15.com. We want that audience.”
Not Another
DSP.
Programmatic Advertising Without the Open-Exchange Baggage.
Topple combines programmatic buying with a deliberately curated network of premium publishers, giving advertisers audience targeting, measurement and performance optimization beyond a single site or open marketplace.
Traditional
Site Direct
Buy the Site.
“Pick a site. Buy its inventory.”
- Limited audience targeting
- Limited retargeting
- Limited measurement
- Fixed inventory
Open Programmatic
Open Exchange
Buy the Impression.
“Buy impressions at massive scale across an open marketplace.”
- Massive Scale
- Variable Inventory
- Supply Fragmentation
- Limited Contextual Control
Topple
Topple
Buy the Audience.
“Reach the people you want across a curated network of premium content environments.”
- Curated inventory
- Audience targeting
- Conversion & revenue tracking
- Real-time optimization
The spend follows performance.
From first impression
to final conversion.
01
REACH
Find new customers across relevant premium publishers.
02
ENGAGE
Build awareness with display and video in editorial contexts.
03
RETARGET
Bring interested visitors back with precision retargeting.
04
MEASURE
Track conversions, revenue, and ROI in real time.
05
OPTIMIZE
Continuously improve performance with Topple’s optimization engine.
Real brands.
Real results.
Verified performance across firearms, accessories, and auction commerce, measured with real conversion and revenue data.
Auction & Commerce
Rock Island Auction Co.
Aggregate Bid Value
4,667
Confirmed Bids
116
New Bidder Accounts
46
Completed Purchases
4.08×
Realized ROAS
Verified 2025 Campaign Results
Source: Topple advertising performance data. Not a guarantee of future performance.
Firearms
Primary Arms
Reaching buyers in a restricted advertising category.
12:1
Return on Ad Spend
Source: Topple advertising performance data. Not a guarantee of future performance.
Firearms Accessories
Magpul
Established brand. Measurable commerce results.
4:1
Return on Ad Spend
Source: Topple advertising performance data. Not a guarantee of future performance.
Go deeper.
Guide
Firearms Advertising Guide
A practical overview for marketing firearms and shooting brands beyond mainstream advertising platforms.
→
Strategy
Advertising Beyond Google & Meta
Why diversifying your media mix produces better long-term customer acquisition results.
→
Education
How Retargeting Works
Learn how retargeting campaigns keep your brand visible after the first visit.
→
Analytics
How to Measure ROAS
Understand the metrics that matter and how to connect advertising to real business outcomes.
→
Firearms Advertising
Masterclass.
On March 2, 2025, Topple CEO Brian Aitken took the stage at IWA Outdoor Classics in Nuremberg, Germany to share how firearms and hunting brands can run high-performance digital ad campaigns, covering creative strategy, precision tracking, and abandoned cart retargeting.
- How firearms and hunting brands can advertise at scale, beyond Big Tech restrictions
- Proven creative strategies that drive conversions
- Tracking and attribution tools for real sales impact
- Abandoned cart retargeting to re-engage lost customers
- How Topple consolidates premium firearms, hunting, and conservative-interest publisher inventory
- Why brands across firearms, finance, insurance, and more are using Topple to reach this audience
Brian Aitken, CEO · Topple · IWA Outdoor Classics, March 2, 2025
Your budget
should buy ads.
Not software.
Or choose an Annual Ad Spend Plan below for additional benefits, including advertising discounts, additional features, retargeting, and enhanced support.
Annual Ad Spend Plans
100% of your plan goes toward advertising. No software fee.
We Make It Easy.
Create your account. Launch your first campaign. Start reaching the customers you want.
01
Create
Set up your Topple account in minutes.
02
Launch
Choose your audience, upload your creative, and launch.
03
Measure
Track clicks, conversions, sales and revenue.
app.wearetopple.com
How can I advertise firearms and shooting products online?
Topple helps firearms and shooting brands reach relevant audiences across premium publisher environments focused on firearms, hunting, shooting sports, outdoor recreation, and related interests. Campaigns can use display, video, contextual, and retargeting strategies to reach consumers while they are discovering products, researching equipment, and making purchase decisions.
Where can firearms brands advertise online?
Topple uses programmatic targeting to help firearms and shooting brands reach relevant audiences across its curated premium publisher inventory. Brands can connect with shooters, hunters, outdoor enthusiasts, and consumers interested in firearms, equipment, and related products.
Can Topple help firearms brands reach customers beyond Google and Meta?
Yes. Topple is designed to complement the advertising channels that are already working for your business, not replace them. It gives brands an additional way to reach relevant audiences through programmatic targeting across premium publisher inventory and diversify their media mix.
What types of firearms and shooting products can advertise on Topple?
Topple supports advertising for legal products and services, subject to applicable laws, publisher requirements, and Topple's advertising policies. Depending on the campaign and applicable restrictions, this can include firearms, ammunition, optics, accessories, shooting equipment, hunting products, outdoor gear, and related products and services.
Can Topple help me reach new gun owners and people considering firearm ownership?
Yes. Topple can help firearms brands reach audiences beyond established enthusiasts, including people researching firearms, learning about shooting, exploring ownership, and discovering products for the first time. Reaching consumers during the research and consideration stages can help brands build awareness before a purchase decision is made.
Can Topple help me reach female gun owners and women considering firearm ownership?
Yes. Topple can help brands reach female audiences interested in firearms, shooting, personal protection, hunting, outdoor recreation, and related products. Advertisers can use relevant publisher environments and contextual targeting to reach women who are already consuming content related to these interests, including those researching or considering firearm ownership.
What advertising formats can firearms brands use on Topple?
Topple supports multiple digital advertising formats, including display and video, with campaign options designed for awareness, consideration, retargeting, and conversion-focused marketing.
Can I retarget people who visit my firearms website?
Yes. Topple supports retargeting campaigns that allow advertisers to reconnect with people who have previously visited their website or interacted with their advertising. This can help keep your brand visible as potential customers continue researching and comparing products.
How do I measure the performance of a firearms advertising campaign?
Topple provides campaign reporting and conversion tracking so advertisers can evaluate traffic, engagement, conversions, and return on ad spend. This allows brands to test campaigns, understand what performs, and scale the placements and audiences that generate results.
Ready to reach
more shooters?
Put your firearms and shooting marketing in front of the audiences that matter, across premium publisher environments built around the content they already read, watch, research, and trust.