Two buyers, one market
Camping & RV contains two very different purchase cycles that require different advertising strategies. Understanding which one you are selling into is the starting point for any campaign.
One of the highest-consideration purchases in consumer advertising. A motorhome or travel trailer purchase involves months of research, multiple dealer visits, RV show attendance, financing decisions, and lifestyle planning. Sustained advertising presence and long retargeting windows are essential. The January–March RV show season is the highest-intent purchase window.
Existing RV owners buying accessories, campground memberships, RV maintenance products, and upgrade components. Shorter consideration cycle than a new purchase. Highly brand-loyal once a trusted supplier is found.
A wide range of price points and consideration lengths — from a0 camp lantern to a $600 tent. Most camping gear falls into a standard outdoor retail purchase cycle: days to weeks of research. Seasonal, with spring as the primary buying window.
How Topple reaches camping & RV audiences
Topple uses programmatic targeting to reach camping and RV audiences across a highly curated network of premium publisher inventory — including RV lifestyle media, camping publications, outdoor recreation content, and travel content aligned with the camping and RV lifestyle.
Reach RV and camping audiences during the research and planning phases — across RV media, outdoor content, and travel publications.
For RV buyers, run the full 90-day window — the consideration cycle is long. For camping gear, a 30-day window captures the active purchase phase.
Concentrate spend in high-camping-participation states or regions relevant to your dealership or product distribution.
Peak budget around the January–March RV show season and spring pre-camping-season window.
Campaign recommendations
Run separate campaigns for RV purchase, RV lifestyle/accessories, and camping gear. The consideration cycle, creative, and conversion goal are too different to serve well from a single campaign.
For RV dealerships and manufacturers, January–March is the single most important advertising window. Buyers attending shows are in active purchase mode.
A consumer who visited your RV website in January may not purchase until April. Maintain retargeting presence across the full consideration window.
