Interest-based audience targeting
Topple’s primary targeting tool is a library of 103 AI-powered interest categories. Each category represents a defined audience segment — groups of users identified by their demonstrated browsing behavior and content consumption patterns.
When you select an interest category, Topple uses programmatic targeting to help your campaign reach audiences with those demonstrated interests across the premium publisher network. You are reaching the audience, not just the content — so ads can appear across a range of publishers whose readers match your target profile.
Examples of Topple interest categories include Firearms & Shooting, Hunting, Fishing & Marine, Automotive & Powersports, Finance & Wealth, Outdoor Recreation, and more. The full category library is available within the Topple advertising platform.
Geographic targeting
Topple supports geographic targeting at the country, region, and state level. Geographic targeting narrows ad delivery to audiences in locations relevant to your business — ensuring budget reaches people where you can actually serve them.
Target audiences within a specific country. Most Topple campaigns run in the United States.
Target audiences within specific states or regional groupings. Useful for businesses with defined service territories or market-specific campaigns.
Combining audience and geography
The most useful targeting setups combine interest categories with geographic parameters. This allows you to reach audiences with specific interests in specific locations — not just one or the other.
For example: a firearms retailer operating in the Mountain West could select relevant interest categories (Firearms & Shooting, Hunting) and layer in state-level geographic targeting to reach those audiences specifically within their service region.
Be mindful that adding too many restrictions — very narrow interest categories combined with very small geographic areas — can limit the available audience size and reduce campaign delivery. Start with a reasonable scope and narrow from there based on results.
What Topple targeting does not claim to do
Topple’s targeting is interest-based and geography-based. We do not claim individual-level targeting by name, address, or personal identifier. We do not target by demographic characteristics such as age or gender. We do not claim precise household-level targeting.
What Topple delivers is programmatic reach across a highly curated network of premium publisher inventory, to audiences defined by their interests and location — with the transparency and campaign controls available through the platform dashboard.
