Topple is excited to announce that AR15.com, the world’s largest social media destination dedicated to firearms enthusiasts, has extended its commitment to Topple by providing first-priority bidding rights across AR15.com’s most coveted ad zones.
In this newly forged alliance, Topple gains exclusive access to prime advertising spaces–including the 728×90 “sticky”, 320×100 “sticky”, and video slider–on AR15.com, ensuring unparalleled viewability and performance for the brands that advertise through Topple.
Sticky ad units offer advertisers unparalleled visibility and engagement as they remain fixed on-screen while users scroll through content while “first priority” bidding rights puts Topple’s advertisers at the top of the list of ads to be shown to users. This combination provides the winning one-two punch advertisers are looking for and have historically resulted in the highest CTR’s and Conversion Rates for Topple’s advertisers.
“Topple is proud to continue our relationship with AR15.com, a cornerstone of the online firearms community,” said Brian Aitken, founder and CEO of Topple. “This commitment from AR15.com allows Topple to offer our advertisers access to the absolute top-performing ad zones, further solidifying our position as the leader in digital advertising for the firearms industry.”
This announcement comes on the heels of similar recently announced alliances including those with Major League Fishing and Ammoland, who have both agreed to make Topple their exclusive firearms-friendly digital advertising demand partner.
Built on the principles of free speech and freedom of association, Topple’s unique value proposition sets us apart from traditional advertising platforms like Google or The Trade Desk who restrict the firearms industry from advertising and oftentimes refuse to monetize publishers in the hunting and shooting sports communities, such as AR15.com.
With Topple, brands now have the freedom to advertise anything legal in the geography the ad is being served in, while publishers retain the right to curate the types of ads that most align with their own values.
But the benefits extend beyond just firearms-related products and services. Firearms enthusiasts have diverse interests spanning financial services, automotive products, insurance, and luxury vacations.
“It’s time for brands to start paying attention to this massive segment of American consumers,” said Aitken. “I continue to see companies blocking conservative news and interest websites from serving their ads due to ‘brand safety’ concerns while simultaneously spending tons of money on platforms like Facebook and Instagram as if the content on those social media platforms is somehow more ‘brand safe’. From a shareholder perspective, it makes no sense to apply these different standards across advertising platforms and it’s long past time for blue-chip brands to start putting profits over politics by advertising to their customers on the sites they prefer.”
Join us in our mission to democratize digital advertising by creating an account at app.wearetopple.com.
About Topple Ad Network:
Topple is the world’s leading free-market digital advertising platform, built on the principles of free speech and freedom of association. Empowering brands to advertise anything that’s legal while respecting publisher preferences, Topple offers a revolutionary approach to digital advertising. With a diverse network of digital properties and cutting-edge programmatic capabilities, Topple is committed to fostering an ecosystem where advertisers and publishers thrive in harmony.
