Your First 30 Days

1. 1
   Understand your dashboard — take five minutes to see where everything lives. →
2. 2
   Fund your account — add a payment method. →

   Also: Choosing the Right Ad Spend Plan →
3. 3
   Install conversion tracking before you launch, not after. →
4. 4
   Create your first campaign — the full 7-step guide. →
5. 5
   Check ad specifications before you upload creative. →
6. 6
   Set a Total Budget or watch your Account Balance closely for the first week. →
7. 7
   Once you have traffic, set up retargeting. →

   Also: Retargeting Campaigns →
8. 8
   Check reporting daily for the first week, weekly after that. →

   Also: Understanding Your Metrics →
9. 9
   If something looks wrong, start with Troubleshooting. →

By Day 30

You should have at least one completed campaign cycle, conversion data, and enough reporting history to start optimizing with real numbers.

Common Mistakes New Advertisers Make

1. 1Skipping conversion tracking setup — install your pixel before launch, not after. Topple cannot attribute conversions that happened before the pixel was active.
2. 2Uploading creative without checking Ad Specifications first — a creative that fails spec won't serve, and there's no rejection notice to tell you why.
3. 3Not funding the account before creating a campaign — reaching Step 5 (Payment) without a payment method or balance on hand will halt campaign creation mid-flow.
4. 4Skipping a Total Budget on the first campaign — without a cap, spend continues until your Account Balance hits zero. Set a Total Budget on your first campaign so you can evaluate results at a controlled spend level.