Tracking & Retargeting
How conversion tracking, attribution, retargeting pixels, and campaigns work together in Topple.
Article Conversion Tracking Conversion tracking tells Topple when someone completes an action you care about — like a purchase or a… Go → Article How Topple Attribution Works How Topple’s click-based attribution methodology connects a conversion to your ad: 30-, 60-, and 90-day attribution windows, the… Go → Article Pixel Testing & Troubleshooting Understand Topple’s three conversion pixel types, why Dynamic Conversion Pixels require a completed test purchase to verify correctly,… Go → Article Conversion Goals & Tags Understand the three conversion tag types — No Value, Fixed Value, and Dynamic Value — and when to… Go → Article Fixed Value vs. Dynamic Value Conversion Tags Fixed Value records every conversion at the same dollar amount; Dynamic Value passes the real order total each… Go → Article Where to Find Conversion Data How to locate conversion counts and values in the Statistics Graph and Campaign Chart on your Topple dashboard. Go → Article Retargeting Pixels Install a retargeting pixel to build a custom audience of past site visitors you can target with retargeting… Go → Article Retargeting Campaigns Build a campaign that exclusively targets people who have already visited your site. Go → Article Blocking Converted Users Exclude users who already converted from continuing to see your retargeting ads. Go →