Topple, the first free-market digital advertising platform, is excited to announce its exclusive partnership with Jager Magazine, a leading hunting publication with 141 years of rich publishing heritage in Germany.
Since its inception on April 1, 1883, Jager Magazine has been a cornerstone of the German hunting and fieldsports community. Owned by Jahr Media and headquartered in Hamburg, Jager Magazine is one of 36 periodical titles published by Jahr Media across nine countries. This partnership will enable Topple to offer European brands unparalleled access to Jager Magazine’s dedicated readership of hunting and outdoors enthusiasts.
Topple will provide firearms and hunting industry brands with exclusive access to the top-performing ad zones across Jager Magazine’s website. These top-performing display and video ad zones boast the highest click-through rate (CTR) and conversion rate among display ad sizes and formats, while also offering some of the lowest customer acquisition costs.
For the first time ever, firearms and hunting brands advertising through Topple on Jager Magazine will now be able to leverage programmatic advertising technology for sophisticated targeting, automated campaign optimization, site and abandoned cart retargeting, and conversion tracking to monitor sales, revenue, and return on investment.
"I'm thrilled to provide modern advertising technology to the outdoors brands that wish to reach the readers of Germany's oldest hunting publication."
“I’m thrilled to provide modern advertising technology to the outdoors brands that wish to reach the readers of Germany’s oldest hunting publication,” said Alex Cooper, Director of Growth at Topple. “I’d like to thank the team at Jahr Media and Jager Magazine for their willingness to embrace Topple’s modern programmatic advertising technologies combined with the power of free-speech, so that we can allow all lawful brands around the world the equal opportunity to reach their target customers online with precision.”
This collaboration marks a significant milestone in Topple’s global expansion, supported by strategic guidance and advertising expertise from Fabbrica d’Armi Pietro Beretta (“Beretta”), the world’s oldest industrial dynasty founded in 1526. This strategic collaboration with Beretta has also paved the way for expansion into the United Kingdom, with Topple’s recent partnership with Fieldsports Press, the UK’s largest holding company of hunting and outdoors publications.
With this partnership, Topple and Jager Magazine are set to provide unparalleled advertising opportunities for businesses aiming to reach the German hunting and outdoors community.
About Jager Magazine
First published on April 1, 1883, Jager Magazine is a leading hunting publication in Germany, owned by Jahr Media. Headquartered in Hamburg, Jahr Media publishes 36 periodical titles across nine countries, with a strong focus on sports and the outdoors.
About Topple Ad Network:
Topple Ad Network is the first free-market digital advertising platform, bringing modern advertising technology to historically restricted industries while providing a solution for other consumer industries to tap into this audience of engaged consumers around the world. Founded in 2020, by Brian Aitken and backed by investors such as 1517 Fund and Pete Brownell, Topple has quickly emerged as a disruptive force in the digital advertising landscape. Create your account today by visiting app.wearetopple.com.
