Available Countries

Topple currently supports geo targeting in: United States, Canada, Mexico, United Kingdom, and all EU member countries. If you need to reach audiences in a country not listed here, contact support to discuss options.

Region-Level Targeting

Within each supported country, you can narrow geo targeting to specific states, provinces, or regions. This is useful for local campaigns — for example, a business that only operates in California can limit spend to California users rather than paying for impressions across the full US.

How to Set Geo Targeting

1. 1
   In the campaign editor, go to the Targeting step.
2. 2
   Under the Geo section, select your target country.
3. 3
   If region targeting is available for that country, a list of regions appears. Select one or more.
4. 4
   Leave regions unselected to target the whole country.

Common Mistakes

1. 1Selecting a narrow region on top of other narrow filters — combining a small state or province with interest targeting and device targeting can leave too little inventory to deliver any impressions. If a geo-targeted campaign is showing zero or near-zero delivery, try broadening to the full country or switching to Run-of-Network to confirm inventory is available.
2. 2Assuming leaving regions unselected means no geo targeting — it doesn't. Leaving regions unselected targets the entire country you've selected. To run without any geo restriction, leave the country selector at its broadest available option.
3. 3Targeting a country where Topple has thin inventory — Topple's network is strongest in the US and UK. Some EU regions may have limited available inventory depending on campaign type and targeting. If delivery is unexpectedly low, contact support to check inventory availability for your region.