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Understanding Campaign Statuses

What each campaign status means and why there is no review or rejection status in the Topple dashboard.

Last updated September 19, 2026

The Four Statuses

  1. 1Scheduled — the campaign's Start Date hasn't arrived yet. It will move to Running automatically once it does.
  2. 2Running — the campaign is live and eligible to serve. (Running does not always mean spending — see Why Isn't My Campaign Spending? if a Running campaign shows $0 cost.)
  3. 3Expired — the campaign's End Date has passed. It will not serve again unless you edit the dates or copy it into a new campaign.
  4. 4Paused — the campaign has been manually paused and will not serve until resumed.

Important Notes

Approval is effectively immediate on Topple — there's no separate review status to wait through. If your creative doesn't meet spec, it simply won't serve; check Ad Specifications and Why Isn't My Creative Serving? rather than looking for a rejection notice.

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