Problem

Your campaign is active in Topple but is not delivering impressions or spending budget.

Likely Causes

1. 1No funds — your Account Balance is zero.
2. 2No payment card on file.
3. 3Total Budget already reached — the campaign paused automatically.
4. 4Creative doesn't meet Ad Specifications (wrong format, dimensions, or file size).
5. 5Targeting too narrow — the audience defined by geo, interest, and device targeting is too small to find eligible inventory.
6. 6Maximum CPM set too low to compete in real-time auctions.
7. 7Frequency cap reached — the same users have already seen the ad the maximum number of allowed times.
8. 8Day-parting is excluding the current time window.

Check These First

1. 1
   Check your Account Balance in the dashboard top panel. If it is zero or very low, add funds.
2. 2
   Check that a valid payment card is on file in Billing.
3. 3
   Check the campaign's Status — if it shows 'Paused,' check whether the Total Budget cap was reached (reaching the cap pauses the campaign automatically) or whether it was paused manually. Increase the Total Budget or add funds as appropriate.
4. 4
   Compare the creative against Ad Specifications (format, size, dimensions) — a spec violation stops a creative from serving.
5. 5
   Check day-parting settings — confirm the current time and day fall within the campaign's active schedule.

How to Fix It

1. 1Zero balance → add funds via Billing › Add Funds.
2. 2Total Budget reached → edit the campaign and increase the cap or remove it.
3. 3Creative spec issue → fix and re-upload (no waiting period — a corrected creative can begin serving immediately).
4. 4Targeting too narrow → broaden geo targeting, remove or reduce interest filters, or remove device restrictions.
5. 5Low CPM → incrementally increase the Maximum CPM in the campaign editor.

If It's Still Not Working

If you have checked all of the above and the campaign is still not running after 24 hours, contact support for a direct account review.