Why Tier Matters

Higher tiers lower your bid floor, making your budget more competitive at the same spend. A lower bid floor means Topple can win more impressions per dollar — the tier you choose directly affects how far your advertising budget goes.

Tier Comparison

1. 1Self-Serve — $20/month, $1.00 bid floor, 0% bid-floor discount, pay-as-you-go, retargeting not included.
2. 2Essential — $1,000/month, $0.95 bid floor, 5% bid-floor discount, retargeting included.
3. 3Growth — $2,500/month, $0.90 bid floor, 10% bid-floor discount, retargeting included.
4. 4Scale — $5,000/month, $0.85 bid floor, 15% bid-floor discount, retargeting included.
5. 5Advanced — $10,000/month, $0.80 bid floor, 20% bid-floor discount, retargeting included, dedicated human support and priority API access.

Common Questions

1. 1Q: What is the minimum commitment? A: The minimum subscription commitment is one year. Topple also offers access through the self-serve app on a pay-as-you-go model with no commitment.
2. 2Q: Do you offer custom plans? A: Yes, but only through the Managed Service program, which requires a minimum monthly spend of $10,000. If you just want a custom monthly amount within a standard tier, you can set that directly when subscribing — no Managed Service required.
3. 3Q: What happens to unused ad credits? A: Any unused ad credits roll forward for the next 90 days.