When to Copy a Campaign

Copying is useful when you want to run a variation of a campaign — different creative, different targeting, or a new flight — while keeping the original intact for comparison. It is also the fastest way to relaunch a past campaign that ended or paused, since all settings carry over and you only need to adjust what has changed.

How to Copy a Campaign

1. 1
   Find the campaign in your Campaign Chart.
2. 2
   Click the copy icon in the campaign row's action menu.
3. 3
   Topple creates a duplicate of the campaign in draft state.
4. 4
   Open the copy to edit: rename it, adjust dates, change targeting or creative as needed.
5. 5
   Save and launch when ready.

What Carries Over

All settings from the original campaign copy over to the new draft: targeting, creative, budget parameters, pacing, CPM, and optimization settings. The copy is in draft state and will not run until you explicitly launch it.

Common Mistakes

1. 1Launching the copy without updating the dates — if the original campaign had a past end date, the copy inherits it and will immediately be Expired when launched. Always update the start and end dates before saving the copy.
2. 2Not renaming the copy — two campaigns with identical names make Campaign Chart reporting confusing. Give the copy a distinct name before launching.
3. 3Assuming the copy resets spend — the copy starts with zero spend history, but its Total Budget is carried over from the original. If the original had a small Total Budget, the copy will hit that cap quickly.