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Where coverage
gets compared.
Topple helps insurance brands reach people actively researching coverage and comparing providers across premium publishers, with the targeting, retargeting and measurement to connect advertising to conversions and sales.
Start Your Way
Insurance consumers
research their options
carefully. Reaching
them at the right moment matters.
Insurance consumers spend significant time researching coverage options, comparing providers, and evaluating their choices before making a decision. Insurance advertising can also face ad-policy restrictions on some mainstream platforms, which can make these audiences harder and costlier to reach.
Topple helps insurance brands reach those audiences across the premium publisher environments where they’re already reading, researching, and forming preferences.
REACH
Use programmatic targeting to reach insurance consumers during the research and comparison phase.
CONTEXT
Reach audiences alongside financial, news, and lifestyle content where they are researching coverage options.
MEASUREMENT
Test campaigns, measure performance, and understand which audiences and placements generate results.
Proven at Scale
Conversions Tracked
Attributed Conversion Value
Campaigns Run
Two-Year Performance Audit: Mid-2024 Through Mid-2026
Reach insurance consumers
where they're already
paying attention.
Topple uses programmatic targeting and contextual signals to reach consumers actively researching insurance products, comparing coverage options, and making coverage decisions.
Programmatic targeting. Premium publisher inventory. Display, video, and retargeting.
Not Another
DSP.
Programmatic Advertising Without the Open-Exchange Baggage.
Topple combines programmatic buying with a deliberately curated network of premium publishers, giving advertisers audience targeting, measurement and performance optimization beyond a single site or open marketplace.
Traditional
Site Direct
Buy the Site.
“Pick a site. Buy its inventory.”
- Limited audience targeting
- Limited retargeting
- Limited measurement
- Fixed inventory
Open Programmatic
Open Exchange
Buy the Impression.
“Buy impressions at massive scale across an open marketplace.”
- Massive Scale
- Variable Inventory
- Supply Fragmentation
- Limited Contextual Control
Topple
Topple
Buy the Audience.
“Reach the people you want across a curated network of premium content environments.”
- Curated inventory
- Audience targeting
- Conversion & revenue tracking
- Real-time optimization
The spend follows performance.
From first impression
to final conversion.
01
REACH
Find new customers across relevant premium publishers.
02
ENGAGE
Build awareness with display and video in editorial contexts.
03
RETARGET
Bring interested visitors back with precision retargeting.
04
MEASURE
Track conversions, revenue, and ROI in real time.
05
OPTIMIZE
Continuously improve performance with Topple’s optimization engine.
Go deeper.
Guide
Insurance Advertising Guide
A practical overview for reaching audiences actively researching insurance products and coverage options.
→
Strategy
Advertising Beyond Google & Meta
Why diversifying your media mix produces better long-term customer acquisition results.
→
Education
How Retargeting Works
Learn how retargeting campaigns keep your brand visible after the first visit.
→
Analytics
How to Measure ROAS
Understand the metrics that matter and how to connect advertising to real business outcomes.
→
Your budget
should buy ads.
Not software.
Or choose an Annual Ad Spend Plan below for additional benefits, including advertising discounts, additional features, retargeting, and enhanced support.
Annual Ad Spend Plans
100% of your plan goes toward advertising. No software fee.
We Make It Easy.
Create your account. Launch your first campaign. Start reaching the customers you want.
01
Create
Set up your Topple account in minutes.
02
Launch
Choose your audience, upload your creative, and launch.
03
Measure
Track clicks, conversions, sales and revenue.
app.wearetopple.com
How can I advertise insurance products on Topple?
Topple helps insurance brands reach consumers who are actively researching coverage options across premium publisher environments. Advertisers can use display, video, contextual, and retargeting campaigns to reach relevant audiences while they are comparing products and making decisions.
Can Topple help insurance brands reach customers beyond Google and Meta?
Yes. Topple is designed to complement the advertising channels that are already working for your business. It gives insurance brands an additional way to reach relevant audiences through programmatic targeting across premium publisher inventory.
What types of insurance brands can advertise on Topple?
Topple supports advertising for legal insurance products and services, subject to applicable laws, publisher requirements, and Topple's advertising policies. This can include auto, home, life, health, and business insurance products.
What advertising formats can insurance brands use on Topple?
Topple supports multiple digital advertising formats, including display and video, with campaign options designed for awareness, consideration, retargeting, and conversion-focused marketing.
Can I retarget people who visit my insurance website?
Yes. Topple supports retargeting campaigns that allow advertisers to reconnect with people who have previously visited their website or interacted with their advertising.
How do I measure the performance of an insurance advertising campaign?
Topple provides campaign reporting and conversion tracking so advertisers can evaluate traffic, engagement, conversions, and return on ad spend.
Ready to reach more
insurance consumers?
Put your brand in front of insurance consumers across the premium publisher environments where they’re already researching, comparing, and making coverage decisions.