Grunt Style, America’s patriotic t-shirt and apparel brand, signed on for one of Topple’s digital advertising subscription plans and within the first 120 days they’ve seen incredible performance.
Driven mostly by multi-device video ads and mobile-specific display ads, these first three months of advertising across Topple’s free-speech digital advertising platform has generated 2,117 sales with an average order value of $71.69, totaling $151,763.80 in revenue from a $9,244.79 ad spend, achieving a 17:1 ROAS.
2,117
SALES
$151,764
REVENUE
$142,519
PROFIT
17:1
ROAS
Source: Topple advertising performance data. Not a guarantee of future performance.
On top of that incredible sales growth, Grunt Style has built a vast retargeting audience of 347,397 people which they can now retarget with display and video ads to help nudge them to come back and complete their purchase.
15 Second Video Ads Led Sales Volume:
9,816
CLICKS
1,087
SALES
$78,988
REVENUE
$6.18
CPA
Grunt Style’s video ads garnered over 1.2 million impressions, with a high view rate of 76.74%. This led to 993,609 video views lasting 10 seconds or more and resulted in 1,087 sales, generating $78,988 in revenue.
Remarkably, this success came at a cost of only $6,722 resulting in $11.75 in revenue for every $1 invested in Topple’s video ads.
Part of Grunt Style’s video advertising success came from a promotional value-add campaign where Grunt Style earned roughly $2,403 in free video views by signing up for one of Topple’s Digital Advertising Subscription Plans.
Even if Grunt Style had paid for these 240,387 free video ads, they still would have earned $69,863 in profit with $8.66 in revenue for every $1 invested in Topple’s video ads.
Grunt Style’s results underscores how Topple’s emphasis on free-speech, and quality over quantity, results in outstanding ROI for Topple’s advertisers.
FYI: Topple defines “profit” as revenue less cost, your finance team probably refers to this as “net revenue”.
Most Efficient CPA with Mobile Ads
12,469
CLICKS
920
SALES
$68,238
REVENUE
$1.71
CPA
Grunt Style’s mobile banner ads campaign delivered impressive results. They achieved 1,737,610 impressions, driving 12,469 clicks at a CTR of 0.72%. The campaign generated 920 sales, boasting a robust conversion rate of 7.38% resulting in a Cost per Acquisition of only $1.71.
This success highlights the effectiveness of Grunt Style’s strategic approach to mobile advertising, efficiently converting impressions into clicks and ultimately, sales.
Why Topple?
Among other sites in Topple’s network, brands have access to the readers of Ammoland, Major League Fishing, The Blaze, Gun Digest, RECOIL, Trout & Salmon, Airgun World, Rifle Shooter, ShootingUK, Fieldsports Journal, Sporting Gun Magazine, Gundog Journal, AnnCoulter, The Federalist and Fieldsports Channel.
Topple simplifies the digital advertising buying process and boosts the efficiency of digital campaigns by offering advanced adtech features like conversion tracking, retargeting, and real-time reporting.
With Topple, brands can now access competitive rates and scalable reach across the world’s leading conservative, firearms, fishing, and hunting publications
Join the Free-Speech Revolution in Digital Advertising:
Are you tired of facing censorship and restrictions on mainstream ad networks? Discover how Topple can help you reach your audience with impactful, unrestricted advertising. Let’s work together to create a digital advertising strategy that drives results and respects your right to free speech.
Connect with us today to explore the possibilities.
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To learn more about how Topple can empower your brand to achieve unparalleled advertising success, create an account or schedule a demo with the team today.
