In an exciting development for the firearms and hunting industries, VIKTOS, a rapidly growing lifestyle and tactical brand, has joined Topple’s Ambassador Program.
This partnership signals a dynamic collaboration between two companies committed to innovation, resilience, and freedom. To celebrate this alliance, VIKTOS’s Marketing Director, Perry Latuharhary, will speak at IWA Outdoor Classics 2025 alongside Topple’s CEO, Brian Aitken.
“I’m excited and blessed to be part of this amazing collaboration between VIKTOS and Topple at IWA Outdoor Classics,” said Latuharhary. “This partnership represents more than just a meeting of brands—it’s about creating meaningful & impactful conversations around the power of humanizing strategic marketing within the firearms industry. We aim to explore how authentic connections, thoughtful storytelling, and innovative strategies can reshape how we engage with our audience and build trust in this ever-evolving space. I can’t wait to share insights alongside Brian Aitken, CEO of Topple, as we take a deep dive into the future of marketing in our industry.”
"This partnership represents more than just a meeting of brands—it’s about creating meaningful & impactful conversations around the power of humanizing strategic marketing within the firearms industry."
Perry Latuharhary
Marketing Director @ VIKTOS
What is IWA Outdoor Classics?
The IWA Outdoor Classics is one of the premier global trade fairs for hunting, shooting sports, equipment for outdoor activities, and civilian and official security applications. Known for bringing together top-tier manufacturers, distributors, and industry leaders, the event showcases cutting-edge products and offers invaluable networking opportunities.
Dates: February 28 – March 2, 2025
Location: Exhibition Centre Nuremberg, Nuremberg, Germany
With a reputation as the go-to global event for professionals in the firearms and outdoor industries, IWA Outdoor Classics is the perfect venue for thought leaders like Perry Latuharhary and Brian Aitken to share insights on the intersection of marketing, technology, and human connection.
What Will Firearms Marketers Learn from VIKTOS?
On Saturday, March 1, 2025, from 11:00 – 11:30 AM, Perry Latuharhary and Brian Aitken will present on the Speakers Stage at IWA Outdoor Classics.
Their talk, titled Humanizing Strategic Marketing Within the Firearms Industry, will explore how technology and human connection can work together to build impactful partnerships in a highly commoditized market.
Firearms industry marketers can expect to learn:
- How Topple’s unique approach has helped VIKTOS achieve a positive return on ad spend.
- Strategies for fostering relationships that prioritize people over metrics.
- The role of innovation in driving success in the firearms and hunting industries.
Topple will host daily sessions on the Speakers Stage from 11:00 – 11:30 AM throughout the event, covering trends and innovations in digital advertising tailored to the firearms and hunting communities.
What Does It Mean to Be a Topple Advertising Ambassador?
Becoming a Topple Advertising Ambassador is an exclusive, invitation-only opportunity for leading brands in the conservative, firearms, and hunting industries.
These brands, and the marketing professionals who work for them, embody Topple’s values of freedom, resilience, and authenticity while helping us shape the future of free-speech advertising and accessing consumer insights, early access to beta technologies, and co-marketing opportunities at industry events around the globe.
While Ambassador status is exclusive, any brand can begin this journey by becoming a subscriber today.
Only Topple has programmatic advertising access to GunBroker, Ammoland, AR15, Gun Digest, RECOIL, Gun Mart, Gun Trade World, and more. By joining Topple’s free-speech digital advertising network, you’ll access tools, data, and audiences you can’t get anywhere else.
Get started today by creating an obligation-free advertiser account at app.wearetopple.com/register.
