Topple Lanches Digital Advertising ROAS Calculator to Help Marketers Plan Their Paid Media Budgets

Topple Ad Network, the world’s most inclusive digital advertising network, has launched a simple and easy-to-use digital advertising calculator designed to help marketers forecast their costs, revenue, and return on ad spend (ROAS) with display and video advertising. 

The Digital Advertising ROAS Calculator allows advertisers, marketers, and media strategists to easily input assumptions like their budget, CPM, CTR, conversion rate, conversion value, and lifetime value multiplier (the average number of times a customer comes back to make purchases) to quickly determine the potential revenue, profit, customer acquisition cost, and lifetime value of display and video campaigns.

Developed by Topple’s CEO, Brian Aitken–who previously led paid media strategy at global agencies like Ketchum, Assembly, and JPL–the calculator is free to use for in-house marketers and agencies.

“I wanted to build a tool that I would have bookmarked on my browser when I was responsible for building media strategies for brands like 20th Century FOX and E*Trade,” said Brian Aitken, founder of Topple Ad Network. “I would have used this calculator all the time back when I was on the agency side so hopefully it makes the lives of marketers and media planners a little easier.” 

Topple’s digital advertising subscription packages start at only $500 a month, providing marketers with a cost-effective way to reach an incremental new audience outside of major ad platforms like Google.

About Topple Ad Network:
Topple Ad Network is the world’s most inclusive digital advertising network, allowing brands to efficiently reach an incremental new audience outside of major ad platforms like Google. Founded by digital advertising executive Brian Aitken, Topple is backed by venture capital funds like 1517 Fund and Invariantes Fund. Topple is committed to helping businesses grow and reach their target audience through innovative and socially responsible advertising options.

For media inquiries or further information, please contact Jenna Bostock at jenna@wearetopple.com.

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