Topple recently pushed another major update to their digital advertising platform to make it easier for marketers to tap into $31 billion in consumer spending.
The updates include a fresh new look as well as some long awaited features to copy, bulk edit, and review campaign performance. We’ve also made it easy to find subscription details and have automated a bid-floor discount of up to 20% for our digital advertising subscribers.
“We’ve been hard at work building the best digital advertising platform that helps brands tap into tens of millions of Americans that are difficult to reach due to digital censorship while also bringing our users the features they expect from a best-in-class advertising platform,” said Brian Aitken, founder and CEO of Topple Ad Network.
The most recent round of updates include:
1. Easily copy campaign settings
You can now easily copy campaign settings like targeting, day-parting, frequency, budgets and pricing to save time during the campaign creation process. This new feature is located on the Campaigns page under the column titled “Actions”.
2. Bulk edit campaigns
Users can now select multiple campaigns to edit everything from date ranges, targeting, max daily budget, total budget, frequency, and auto-optimization goals to save time when editing and extending campaigns.
3. Login with Google or Meta credentials
Users now have the option to login using either their Gmail or Meta credentials.
4. View subscription details
Users can now find more information about their annual digital advertising subscription plan details at the top of the Manage Subscription page including which plan they are enrolled in, when it is set to auto-renew, as well as a tracker to see how close they are to becoming an official Topple Partner.
5. Bid-floor discounted by up to 20% for subscribers
Subscribers will now have their bid floors automatically lowered by up to 20% depending upon their subscription level.
6. Campaign details added to Variations tab in the Statistics page
This update makes it easier for users to jump between campaigns and variations when digging into their advertising performance data.
7. Date ranges remain after adjusting
We’ve heard from users that they’d prefer the date ranges remain static after they’ve been adjusted. Date ranges will now remain static until the user chooses to adjust them again.
8. Total Campaign Budget
We’ve added a toggle so users know that setting a total campaign budget is optional. We’ve also added a small disclaimer letting users know that the campaign will end once the total campaign budget has been reached until the user increases, or removes, the total campaign budget.
9. Custom subscription amount
Users can now add a custom subscription amount based on their marketing budgets. The amount they select will unlock all of the features and benefits of the package their budget falls in to. For example, a custom budget of $501-$999 will fall into the Basic plan, a custom budget of $1,001-$$2,499 will fall into the Professional plan, and so on.
These updates to Topple’s digital advertising platform are part of the company’s commitment to providing users with the most advanced and easy-to-use digital advertising solutions on the market.
Topple’s digital advertising subscription packages start at only $500 a month, providing marketers with a cost-effective way to reach an incremental new audience outside of major ad platforms like Google.
For more information about Topple’s digital advertising platform and the latest updates, visit Topple’s newsroom.
About Topple Ad Network:
Topple Ad Network is the world’s most inclusive digital advertising network, allowing brands to efficiently reach an incremental new audience outside of major ad platforms like Google. Founded by a digital advertising who managed over $6 billion in media budgets but grew disenchanted by the censorship and demonetization of legitimate brands and voices, Topple is backed by venture capital funds like 1517 Fund and Invariantes Fund. It’s never been easier to create an account at app.wearetopple.com/register.
For media inquiries or further information, please contact Jenna Bostock at jenna@wearetopple.com.
