Topple Ad Network, the world’s most inclusive digital advertising network, announced the release of its Q1 2023 Digital Advertising KPI Benchmarks Report today.
The report presents a comprehensive analysis of publicly available data for display and video advertising across the open-web, comparing those cost and performance metrics to Topple’s own paid advertising campaigns during that same timeframe.
According to the analysis, Topple delivered more clicks and video views than other major digital advertising platforms for every ad dollar spent in Q1 2023. On average, advertisers saved 60% on their display advertising cost-per-click (CPC) and 64% on their video advertising clicks.
“We are thrilled to release the Q1 2023 Digital Advertising KPI Benchmarks Report, which demonstrates Topple’s commitment to delivering outstanding results for our clients,” said Brian Aitken, CEO of Topple Ad Network. “Our inclusive platform allows brands to efficiently reach an incremental new audience outside of major ad platforms like Google, and our cost metrics are proving to be second to none. We believe that our free-market approach to digital advertising is the future, and we’re excited to continue driving innovation in this space.”
Topple Ad Network is the only ad platform that allows brands to advertise anything that is legal in the geographic region the campaigns are running in. The network helps to fund independent journalism and entertainment, providing a win-win situation for brands and publishers.
The full report can be found at https://wearetopple.com/digital-advertising-kpi-benchmarks-report/.
About Topple Ad Network:
Topple Ad Network is the world’s most inclusive digital advertising network, allowing brands to efficiently reach an incremental new audience outside of major ad platforms like Google. Founded by digital advertising executive Brian Aitken, Topple is backed by venture capital funds like 1517 Fund and Invariantes Fund. Topple is committed to helping businesses grow and reach their target audience through innovative and socially responsible advertising options.
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