Reporting
Reading your Statistics Graph, Campaign Chart, and exporting reports.
Article Statistics Graph & Campaign Chart How to compare two metrics over a custom date range and how to read the campaign performance table. Go → Article Understanding Your Metrics Plain-English definitions for every metric in your Topple campaign reports. Go → Article Display CPM vs. Video CPM Display campaigns are priced and billed on CPM — cost per 1,000 impressions. Video campaigns are billed on… Go → Article Location, Device, OS & Carrier Reporting Use the four breakdown tabs to understand where your impressions and clicks are coming from and refine future… Go → Article Creative Variation Reporting Compare creative performance in the Variations tab and preview or edit individual ads from the report. Go → Article Exporting CSV Reports Download campaign data as a CSV from the Statistics Graph for use in spreadsheets or external tools. Go →