COMPARING DIGITAL ADVERTISING PLATFORMS
Topple v. Google Ads v. StackAdapt v. The Trade Desk
Topple v. Google Ads v. StackAdapt v. The Trade Desk
Which digital advertising platform is right for you?
Choosing the ideal digital advertising platform is tough. On this page, we compare popular platforms like Topple, Google Ads, StackAdapt, and The Trade Desk.
While each platform is distinct, they share common features such as display and video ads with geographic and interest targeting, though some are more restrictive than others.
Choosing the ideal digital advertising platform is tough. On this page, we compare popular platforms like Topple, Google Ads, StackAdapt, and The Trade Desk.
While each platform is distinct, they share common features such as display and video ads with geographic and interest targeting, though some are more restrictive than others.
Topple
Google Ads
Stack Adapt
The Trade Desk
Advertise anything legal
Funds independent journalism
Licensing Fees
Manegement Fees
Commission
Display CPC
Video CPC
$1.15
$1.15
$1.84
$3.20
$3.45
To the best of our knowledge, the data above was accurate as of the time of publishing. Compare Topple’s costs to industry benchmarks here: Digital Advertising KPI Benchmarks Report.
Topple
Google Ads
StackAdapt
The Trade Desk
Advertise anything legal
Funds independent journalism
Licensing Fees
Management Fees
Commissions
Display CPC
$1.15
$1.84
$3.45
Video CPC
$1.15
$3.20
To the best of our knowledge, the data above was accurate as of the time of publishing. Please use the contact form below to let us know if any of the information above appears outdated and we will update the site. For more information about how Topple’s costs compare to industry benchmarks please review our Digital Advertising KPI Benchmarks Report.
Profits Over Politics
Most digital advertising platforms ban law-abiding industries from advertising.
Topple allows brands to advertise anything that’s legal.
Many of those other ad platforms have weaponized their monetization policies to block popular websites from earning advertising revenue, based purely on politics, limiting ad reach and raising the cost to the advertiser.
Topple puts profits over politics and allows all legitimate publishers to monetize their sites, expanding ad reach and supporting independent journalism and entertainment.
Profits Over Politics
Most digital advertising platforms ban law-abiding industries from advertising.
Topple allows brands to advertise anything that’s legal.
Many of those other ad platforms have weaponized their monetization policies to block popular websites from earning advertising revenue, based purely on politics, limiting ad reach and raising the cost to the advertiser.
Topple puts profits over politics and allows all legitimate publishers to monetize their sites, expanding ad reach and supporting independent journalism and entertainment.
No Platform or Licensing Fees
Digital advertising platforms make money in a variety of different ways. Some, like Topple and Google Ads, operate on a revenue sharing model with their publishers. Others, like The Trade Desk, charge a variety of platform and licensing fees. On top of those fees, platforms may charge a commission on the media purchased through their advertising platform.
Topple doesn’t charge advertisers any platform or licensing fees and never charges a commission on media spend.
Advertisers can save even more by becoming a subscriber, which decreases the advertising bid-floor by as much as 20% while unlocking additional features and benefits. Digital advertising subscription packages start at only $500 a month.
No Platform or Licensing Fees
Digital advertising platforms make money in a variety of different ways. Some, like Topple and Google Ads, operate on a revenue sharing model with their publishers. Others, like The Trade Desk, charge a variety of platform and licensing fees. On top of those fees, platforms may charge a commission on the media purchased through their advertising platform.
Topple doesn’t charge advertisers any platform or licensing fees and never charges a commission on media spend.
Advertisers can save even more by becoming a subscriber, which decreases the advertising bid-floor by as much as 20% while unlocking additional features and benefits. Digital advertising subscription packages start at only $500 a month.
Save Money on CPM's, CPC's, and CPV's
Several factors influence advertisers’ cost metrics, such as CPM, CPC, and CPV. These include the number of intermediaries in the supply chain, ad placement legitimacy, and audience competition. Topple’s advertisers often find our platform offers superior quality and affordability, with CPCs 60-64% lower than other major platforms.
Save Money on CPM's, CPC's, and CPV's
Several factors influence advertisers’ cost metrics, such as CPM, CPC, and CPV. These include the number of intermediaries in the supply chain, ad placement legitimacy, and audience competition. Topple’s advertisers often find our platform offers superior quality and affordability, with CPCs 60-64% lower than other major platforms.
Comparing
Reach & Costs
Every digital advertising platform accesses their inventory differently. For the most part, Topple and Google Ads both contract directly with their publishers to eliminate unnecessary intermediaries and keep costs down.
Other platforms, like StackAdapt and The Trade Desk, patch together a number of different ad exchanges to build their inventory. This increases their digital advertising supply chain, increasing the cost to the advertiser, and adding more arbitrary rules and policies that must be adhered to by the advertiser.
If you’re looking for the greatest reach and the most efficient costs it makes sense to partner with multiple advertising platforms that offer scale and efficiency, like Google Ads and Topple.
Comparing Reach & Costs
Every digital advertising platform accesses their inventory differently. For the most part, Topple and Google Ads both contract directly with their publishers to eliminate unnecessary intermediaries and keep costs down.
Other platforms, like StackAdapt and The Trade Desk, patch together a number of different ad exchanges to build their inventory. This increases their digital advertising supply chain, increasing the cost to the advertiser, and adding more arbitrary rules and policies that must be adhered to by the advertiser.
If you’re looking for the greatest reach and the most efficient costs it makes sense to partner with multiple advertising platforms that offer scale and efficiency, like Google Ads and Topple.
The Bottom Line
Topple opens the door for brands to $29 billion in consumer spending, offering targeted digital advertising opportunities at a competitive price.
The Bottom Line
Topple opens the door for brands to $29 billion in consumer spending, offering targeted digital advertising opportunities at a competitive price.
Which digital advertising platform is right for you?
If you’re ready to put profits over politics and are looking for efficient, targeted, display and video advertising, then Topple’s right for you!
Which digital advertising platform is right for you?
If you’re ready to put profits over politics and are looking for efficient, targeted, display and video advertising, then Topple’s right for you!
SUBSCRIPTION PACKAGES
Choose a plan
You don’t need to subscribe to launch a self-serve ad campaign but with plans starting at only $500 a month you’ll be glad you did.
Choose a plan
You don’t need to subscribe to launch a self-serve ad campaign but with plans starting at only $500 a month you’ll be glad you did.
To see our digital advertising subscription packages simply login to your account and visit our Manage Subscriptions page.
To see our digital advertising subscription packages simply login to your account and visit our Manage Subscriptions page.
How is Topple different from Google AdSense, AdX, PubMatic, Magnite, and other advertising demand partners?
Topple sources 100% unique advertising demand for all of the publishers in our network and does not rely on demand arbitraged from on partner to the next. Simply put, the advertising demand from Topple is sourced directly and does not come from any programmatic partners or programmatic intermediaries. Our hope is that, by shortening the supply chain, this puts more money in your pockets allowing you to create more great content.
Will Topple monetize my site?
The short answer is ‘maybe’. Topple looks for premium digital properties with legitimate human traffic. We are not interested in bot-farms or sites designed to trick users. If you own and operate, or manage the monetization for, legitimate websites with mostly-human traffic then please reach out to Topple about monetizing your digital property.
What kinds of publishers does Topple monetize?
Topple supports publishers from all verticals and is interest and topic agnostic. The most important criteria to us is the quality of your audience and site traffic. Whether you run a popular mommy-blogging site or the world’s most popular hunting forum doesn’t matter to us. If you’re unsure of whether or not you’d be a good fit, and believe you have high quality traffic to your digital properties, then we encourage you to reach out to our Customer Success team to learn more.
Can I control where my ads appear?
Absolutely. As a company, we want to help publishers leverage quality over quantity and would encourage highly-viewable ad placements that are above-the-fold and easily viewable to the user. While we reserve the right to reject certain ad-zones based on poor placement, viewability, or engagement, you always have the first say on where our ad tags are placed.
Can I control what types of ads appear on my site?
Absolutely. Part of the beauty of Topple is that we believe not only in equality of access to advertising solutions but we also believe in the freedom to associate, or not associate, with whatever brands or industries you desire. Just as advertisers may not wish to associate with certain publisher categories, publishers may likewise not want to accept ads from certain industries or even from specific companies. If you have any questions about this, we encourage you to contact your account manager in order to ensure your site is only rendering ads from industries and companies you’ve approved of in advance.
How much money will my ads earn?
How much money your ads earn depends on a number of variables including how many visitors your sites have and what our advertisers are willing to pay in order to reach your audience. What we can say is that hundreds of publishers over the last year have signed on to either monetize their digital properties exclusively with Topple or to add Topple to their digital advertising demand stack. If you have a high quality digital property with legitimate, mostly-human, site traffic then we encourage you to reach out to us to learn more.
When are publishers paid?
Publishers must meet a minimum payment threshold of one-hundred-dollars ($100) before they will be paid. Once that threshold has been reached they will be paid on or around the 15th day of the following month. For example, if the threshold is reached on June 1 they can usually expect payment on or around July 15. Check out our Publisher Terms of Use for more information.
FAQs
Can’t find what you’re looking for? Send us an email or schedule a call to learn more.
My campaigns have been rejected by Google and Facebook before. Can I advertise with Topple?
Topple allows brands to advertise anything so long as it’s legal in the jurisdiction it’s being advertised in. You alone, as the advertiser, are responsible for knowing whether or not your product or service is legal in a particular jurisdiction.
Can I advertise cannabis, crypto, firearms, or gambling/sports-betting apps with Topple?
The answer here is: ‘maybe’. Topple allows brands to advertise anything so long as it’s legal in the jurisdiction it’s being advertised in. If you’re unsure as to whether or not your product or service is legal in a particular jurisdiction we encourage you to consult with your corporate counsel. Topple assumes no liability for the content you serve across our network and you, alone, are responsible for ensuring that you obey local, state, and federal laws.
Do you offer display, video, and native advertising?
Topple supports display, video, and native advertising. Our most popular display ads are large high-impact ads that are 300×250, 300×600, 728×90, or 970×250. These display ads, also known as “image ads” must be either in JPG, PNG, or GIF format and <150kb. Our video ads are very popular and should be trafficked in a horizontal format (1920×1080) and <5MB. The video length should be either 0:15 seconds or 0:30 seconds. Video ads may also include a “Call to Action” overlay, please ask your account manager for more information as this is currently only supported with Managed Service and not through the Self-Serve portal. Native advertising is also available and all of these ad formats may be launched by creating an account at app.wearetopple.com.
How can I target users?
Through our self-serve portal, advertisers may target users based on that users geographic location and their interests as defined by the types of content they consume. Additional targeting capabilities, and auto-optimizations, are available for our Managed Service customers. We will be rolling out these features to self-serve customers in the near future.
What are your display ad specs?
Our most popular display ads are large high-impact ads that are 300×250, 300×600, 728×90, 970×250, or 320×100. These display ads, also known as “image ads” must be either in JPG, PNG, or GIF format and <150kb.
What are your video ad specs?
Our video ads are very popular and should be trafficked in a horizontal format (1920×1080) and <5MB. The video length should be either 0:15 seconds or 0:30 seconds. Video ads may be longer than 0:30 seconds provided that the video file is <5MB. Video ads may also include a “Call to Action” overlay, please ask your account manager for more information as this is currently only supported with Managed Service and not through the Self-Serve portal.
Where will my ads appear?
As an ad network, Topple connects advertisers with millions of people every day across a wide range of publishers across the internet. When you create your ad, you’ll choose both geographic targeting and interest targeting. When people are within one of the geographies you have selected and meet the constraints of the interests you have targeted, then your display or video ads may appear alongside the content they are consuming across our network of publishers. Because Topple monetizes a wide range of publishers, each with multiple ad zones, with millions of unique daily visitors with varying interests it’s impossible for us to predict exactly where your ads may appear.
How much should I spend on digital ads?
Some large ad agencies recommend taking the budget you spent on producing your advertising creative and multiplying that by 10x to determine the minimum amount a brand should spend on digital advertising.
That starting point makes sense, after all why spend all of that money on beautiful ads if no one is going to see them, but every brand is unique so, to help marketers plan their display and video ad campaigns, Topple has created a comprehensive Digital Advertising Return on Ad Spend (ROAS) Calculator.
Use this calculator to find out how to allocate your budget across display and video campaigns to maximize the growth for your brand, check out our ROAS calculator.
