Budget & Optimization
Total Budget, Daily Budget, pacing, and Topple’s automatic budget optimization.
Article Budget, Pacing & Bidding How Total Budget, Daily Budget, Pacing, Maximum CPM, and Frequency Cap work together to control your spend. Go → Article Fast vs. Even Pacing Fast pacing spends your daily budget as quickly as auctions allow; Even pacing spreads that same daily budget… Go → Article Goal Auto-Optimization Topple automatically increases your daily budget on high-opportunity days to drive results toward your chosen goal. Go →