The broad category of products and services that support travel — luggage and travel gear, travel insurance, credit cards with travel rewards, trip planning tools, airport lounge memberships, and travel technology. These products serve all travelers but have specific configurations and messaging opportunities for the adventure travel audience.

Durable luggage and packing systems (rifle cases, rod cases, equipment cases for specialized gear), travel insurance with adventure sports and evacuation coverage, satellite communicators for remote travel, travel credit cards with points valuable for international adventure travel, and packing accessories for multi-activity trips.

Travel products are often triggered by trip planning — a consumer who has booked a major trip then purchases the gear and services needed for it. Pre-trip advertising that reaches travelers in the planning phase captures this decision sequence. Ongoing travel accessory purchases are more opportunistic.

Topple reaches travel product buyers through contextual targeting on adventure travel and outdoor media and programmatic audience targeting — connecting travel product advertisers with active trip planners in the editorial environments where they make pre-trip purchase decisions.