PACs (Political Action Committees) and Super PACs are organizations that raise and spend money to elect or defeat political candidates or advance political causes. They operate under different contribution and spending rules than candidate campaigns. Super PACs can raise and spend unlimited amounts on independent expenditures but cannot coordinate directly with campaigns.

PACs often have more flexibility in creative messaging and can run negative advertising that candidate campaigns prefer to avoid. They also tend to have larger budgets for key races and can sustain advertising in a market for longer windows. Programmatic advertising allows PACs to reach specific voter segments at scale.

Second Amendment rights organizations, pro-energy and natural resources PACs, veteran-focused political organizations, agricultural policy groups, and law enforcement support organizations have strong alignment with the Topple audience. These are categories where the editorial environment of the Topple publisher network has inherent relevance.

Topple reaches the voter and donor audiences that PACs seek to mobilize — politically engaged consumers in news and editorial contexts, geo-targeted to key competitive districts and states.