The documentary audience on Topple consists of viewers with strong interest in true crime, military history, outdoor and nature programming, conservation, and real-world subject matter. This audience is news and information-oriented, media-literate, and engages with longer-form content that treats them as informed viewers rather than passive consumers.

True crime and criminal justice documentaries, military history and veterans’ stories, outdoor adventure and wilderness expeditions, hunting and fishing content, conservation and wildlife programming, and investigative journalism. Political documentaries also have meaningful audience overlap in the politics and public affairs market context.

Documentary campaigns are typically smaller-scale and more targeted than theatrical blockbuster campaigns. Reaching the specific audience most interested in the subject matter — rather than broad mass-reach — is more efficient. Programmatic contextual targeting, aligned with editorial environments where the subject audience already engages, is particularly well-suited to documentary promotion.

Topple reaches documentary audiences through contextual targeting on news, editorial, and subject-specific media aligned with each film’s topic — placing documentary advertising in the editorial environments where the target audience already reads and engages.