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Where preparedness
gets researched.
Topple helps self-reliance and preparedness brands reach people researching, comparing and investing in readiness across premium publishers, in the preparedness, homesteading and self-reliance content where they learn and decide, with the targeting, retargeting and measurement to connect advertising to sales.
Start Your Way
Preparedness starts
before you
need it.
Consumers don't suddenly become prepared when something goes wrong. They research, compare, learn, and gradually invest in the products and skills that make them more capable and resilient.
Topple helps brands reach those consumers throughout that journey, with programmatic targeting across highly curated premium publisher inventory.
REACH
Use programmatic targeting to reach preparedness and self-reliance audiences during research and consideration, before they purchase supplies, invest in systems, or develop new skills.
CONTEXT
Reach audiences alongside the preparedness, homesteading, and self-reliance content where they’re learning, comparing products, evaluating solutions, and forming purchasing decisions.
MEASUREMENT
Track campaign performance with conversion tracking and reporting to understand which audiences and placements drive results for your brand.
Proven at Scale
Conversions Tracked
Attributed Conversion Value
Campaigns Run
Two-Year Performance Audit: Mid-2024 Through Mid-2026
Reach people who
value being
prepared.
Self-reliance and preparedness bring together consumers who value practical capability, resilience, independence, and readiness across many aspects of everyday life.
Emergency Preparedness
Self-Reliance & Homesteading
Food & Water
Power & Off-Grid
Tools & Practical Equipment
Skills & Knowledge
Programmatic targeting. Premium publisher inventory. Display, video, and retargeting.
Not Another
DSP.
Programmatic Advertising Without the Open-Exchange Baggage.
Topple combines programmatic buying with a deliberately curated network of premium publishers, giving advertisers audience targeting, measurement and performance optimization beyond a single site or open marketplace.
Traditional
Site Direct
Buy the Site.
“Pick a site. Buy its inventory.”
- Limited audience targeting
- Limited retargeting
- Limited measurement
- Fixed inventory
Open Programmatic
Open Exchange
Buy the Impression.
“Buy impressions at massive scale across an open marketplace.”
- Massive Scale
- Variable Inventory
- Supply Fragmentation
- Limited Contextual Control
Topple
Topple
Buy the Audience.
“Reach the people you want across a curated network of premium content environments.”
- Curated inventory
- Audience targeting
- Conversion & revenue tracking
- Real-time optimization
The spend follows performance.
From first impression
to final conversion.
01
REACH
Find new customers across relevant premium publishers.
02
ENGAGE
Build awareness with display and video in editorial contexts.
03
RETARGET
Bring interested visitors back with precision retargeting.
04
MEASURE
Track conversions, revenue, and ROI in real time.
05
OPTIMIZE
Continuously improve performance with Topple’s optimization engine.
Go deeper.
Guide
Self-Reliance & Preparedness Advertising Guide
A practical overview for reaching preparedness, homesteading, and resilience audiences through programmatic advertising.
→
Strategy
Advertising Beyond Google & Meta
Why diversifying your media mix produces better long-term customer acquisition results.
→
Education
How Retargeting Works
Learn how retargeting campaigns keep your brand visible after the first visit.
→
Analytics
How to Measure ROAS
Understand the metrics that matter and how to connect advertising to real business outcomes.
→
Your budget
should buy ads.
Not software.
Or choose an Annual Ad Spend Plan below for additional benefits, including advertising discounts, additional features, retargeting, and enhanced support.
Annual Ad Spend Plans
100% of your plan goes toward advertising. No software fee.
We Make It Easy.
Create your account. Launch your first campaign. Start reaching the customers you want.
01
Create
Set up your Topple account in minutes.
02
Launch
Choose your audience, upload your creative, and launch.
03
Measure
Track clicks, conversions, sales and revenue.
app.wearetopple.com
How can preparedness brands reach more customers?
Topple helps preparedness and self-reliance brands reach relevant audiences through programmatic targeting across highly curated premium publisher inventory, with tools for campaign management, targeting, measurement, and optimization.
What types of brands can advertise in Self-Reliance & Preparedness?
The market includes brands serving emergency preparedness, homesteading, rural living, food and water storage, backup power, off-grid living, tools, equipment, education, and related products and services.
Can preparedness brands advertise beyond mainstream platforms?
Yes. Topple provides an additional advertising channel designed to help brands reach relevant audiences beyond the largest mainstream advertising platforms, extending reach without requiring you to replace channels that already work.
Can Topple reach consumers researching preparedness products?
Yes. Programmatic targeting can help brands reach relevant consumers while they are discovering, researching, and considering products and solutions, giving your brand visibility throughout the consideration process.
Is Self-Reliance & Preparedness limited to survival products?
No. The market includes a broad range of products, services, education, and experiences related to preparedness, resilience, self-reliance, and practical independence, from emergency supplies and food storage to homesteading, off-grid living, backup power, and practical skills.
Ready to reach more people
who value being prepared?
Put your brand in front of relevant consumers while they’re researching, learning, and investing in a more capable and resilient lifestyle.