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Apparel & Lifestyle

Where brands
are discovered.

Topple helps apparel and lifestyle brands reach people discovering what to wear and who to buy from, across premium publishers, in the editorial and lifestyle environments where preferences form, with the targeting, retargeting and measurement to connect advertising to sales.

The Challenge

People buy into the brand
before they
buy the product.

Apparel and lifestyle purchases are shaped by brand discovery, visual identity, product research, lifestyle association, and familiarity built up over time, not just a single search or a single click.

Topple provides another channel for brands to reach relevant audiences during the discovery and consideration process, across the premium publisher environments where people are reading, exploring, and forming preferences.

DISCOVERY

Reach audiences in the moments before they actively search, when they are discovering brands and forming preferences across editorial and lifestyle content.

CONTEXT

Place your brand alongside the content where relevant consumers are spending time, outdoor, lifestyle, men’s, heritage, and performance media.

MEASUREMENT

Track brand exposure, site traffic, and conversions with campaign reporting and conversion tracking to understand what performs and scale accordingly.

Proven at Scale

5M+

Conversions Tracked

$2B+

Attributed Conversion Value

4,000+

Campaigns Run

Two-Year Performance Audit: Mid-2024 Through Mid-2026

The Audience

People who care about
what they wear,
and what it says about them.

Apparel & Lifestyle includes consumers discovering products and brands that fit how they work, travel, spend time outdoors, and live day to day.

Buy the Audience. Not Just the Impression.

Not Another
DSP.

Programmatic Advertising Without the Open-Exchange Baggage.

Topple combines programmatic buying with a deliberately curated network of premium publishers, giving advertisers audience targeting, measurement and performance optimization beyond a single site or open marketplace.

Traditional

Site Direct

Buy the Site.

“Pick a site. Buy its inventory.”

  • Limited audience targeting
  • Limited retargeting
  • Limited measurement
  • Fixed inventory

Open Programmatic

Open Exchange

Buy the Impression.

“Buy impressions at massive scale across an open marketplace.”

  • Massive Scale
  • Variable Inventory
  • Supply Fragmentation
  • Limited Contextual Control

Topple

Topple

Buy the Audience.

“Reach the people you want across a curated network of premium content environments.”

  • Curated inventory
  • Audience targeting
  • Conversion & revenue tracking
  • Real-time optimization

The spend follows performance.

Three Steps. Measurable Results.

From first impression
to final conversion.

01

REACH

Find new customers across relevant premium publishers.

02

ENGAGE

Build awareness with display and video in editorial contexts.

03

RETARGET

Bring interested visitors back with precision retargeting.

04

MEASURE

Track conversions, revenue, and ROI in real time.

05

OPTIMIZE

Continuously improve performance with Topple’s optimization engine.

Verified Campaign Results

Real brands.
Real results.

Verified performance in apparel and lifestyle, measured with real conversion and revenue data.

Apparel

Grunt Style

17:1

Return on Ad Spend

$151.7K

Revenue attributed

$8.9K

Ad spend

Source: Topple advertising performance data. Not a guarantee of future performance.

Plans

Your budget
should buy ads.
Not software.

No Annual Commitment

Prefer flexibility? Start Pay As You Go.

Or choose an Annual Ad Spend Plan below for additional benefits, including advertising discounts, additional features, retargeting, and enhanced support.

Annual Ad Spend Plans

Essential

$1,000
/mo

For businesses building a digital advertising presence.

Growth

$2,500
/mo

For businesses expanding their reach and customer acquisition.

Scale

$5,000
/mo

For growing ecommerce brands ready to scale acquisition.

Advanced

$10,000
/mo

For larger brands and businesses operating at scale.

100% of your plan goes toward advertising. No software fee.

Get Started

We Make It Easy.

Create your account. Launch your first campaign. Start reaching the customers you want.

01

Create

Set up your Topple account in minutes.

02

Launch

Choose your audience, upload your creative, and launch.

03

Measure

Track clicks, conversions, sales and revenue.

app.wearetopple.com

Screenshot of the Topple advertising dashboard showing campaign performance and analytics.
FAQ

Apparel & Lifestyle
Advertising,
Answered.

Still have a question?

How can I advertise an apparel or clothing brand online?

Topple helps advertisers reach relevant audiences through programmatic advertising across highly curated premium publisher inventory, with campaign targeting, measurement, and optimization tools. Apparel brands can use display and video campaigns to reach audiences while they are discovering brands, researching products, and forming preferences.

Can Topple help me reach people interested in apparel and lifestyle brands?

Topple uses programmatic targeting to help apparel and lifestyle brands reach relevant audiences across its curated premium publisher inventory, connecting brands with consumers while they're engaged with the editorial content, lifestyle media, and interest-based environments relevant to your market.

Can I advertise outdoor apparel and footwear on Topple?

Yes. Outdoor apparel, outdoor footwear, and related outdoor lifestyle products can use Topple to reach relevant audiences, including consumers engaged with outdoor recreation, hunting and fishing, travel, and adventure content across Topple's premium publisher inventory.

Can workwear and western brands advertise on Topple?

Yes. Workwear, western apparel, work boots, and heritage apparel brands can use Topple to reach relevant audiences through programmatic advertising, connecting with consumers who identify with rugged, western, and heritage lifestyle categories.

Can Topple help heritage and lifestyle brands reach new customers?

Yes. Heritage brands, lifestyle brands, and consumer brands with distinctive identities can use Topple to reach new audiences through programmatic advertising, extending reach into the premium publisher environments where their target consumers already spend time.

Can I advertise men's lifestyle products on Topple?

Yes. Men's lifestyle brands, including apparel, accessories, footwear, watches, EDC, and related products, can use Topple to reach relevant audiences through programmatic advertising, including consumers engaged with men's lifestyle, outdoor, and performance content.

What types of apparel and lifestyle businesses can advertise on Topple?

Topple supports advertising for a wide range of apparel and lifestyle businesses, including apparel brands, footwear brands, outdoor apparel, workwear, western, heritage brands, lifestyle brands, watches, accessories, and men's lifestyle brands, subject to applicable laws, publisher requirements, and Topple's advertising policies.

What ad formats can apparel and lifestyle brands use?

Topple supports display and video advertising formats, with options for brand awareness, consideration, retargeting, and conversion-focused campaigns. The right approach depends on your goals, audience, and campaign strategy.

Can I retarget people who visit my apparel website?

Yes. Topple supports retargeting campaigns that allow advertisers to reconnect with people who have previously visited their website or interacted with their advertising, keeping your brand visible as potential customers continue researching, comparing, and moving toward a purchase.

How do I measure an apparel and lifestyle advertising campaign?

Topple provides campaign reporting and conversion tracking so advertisers can evaluate traffic, engagement, conversions, and return on ad spend. This allows brands to understand what audiences and placements are performing and scale accordingly.

Can Topple help me reach customers beyond Google and Meta?

Yes. That's the core of what Topple does. Rather than replacing channels that already work, Topple gives brands an incremental way to reach relevant audiences across premium publisher inventory, extending reach beyond Google and Meta without disrupting your existing media mix.

Get Started

Ready to reach more people
who live your brand?

Reach relevant audiences while they’re discovering brands, exploring products, and forming preferences.