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Reach people researching
homes, land and property.
Topple helps home and property brands reach homebuyers, home improvers and rural land buyers across premium publishers, in the real estate, home improvement, rural and financial content where property decisions take shape, with the targeting, retargeting and measurement to connect advertising to sales.
Start Your Way
Property decisions
don't start at
the transaction.
Consumers spend significant time researching homes, land, financing options, renovations, contractors, equipment, and services before they ever make a call or fill out a form.
Topple gives advertisers another opportunity to reach those audiences during the consideration process, across the premium publisher environments where people are reading, planning, and forming preferences.
REACH
Use programmatic targeting to reach property-minded audiences during the research and consideration phase, before the transaction.
CONTEXT
Reach audiences alongside the editorial content, financial content, and lifestyle media where they’re forming preferences about homes, land, and property.
MEASUREMENT
Track campaign performance with conversion tracking, reporting, and attribution tools to understand what audiences and placements generate results.
Proven at Scale
Conversions Tracked
Attributed Conversion Value
Campaigns Run
Two-Year Performance Audit: Mid-2024 Through Mid-2026
People who care about
where they live, work,
and invest.
Home & Property reaches consumers across real estate, farms and ranches, land and rural property, home improvement, construction, and property finance — the full ecosystem of where people live, build, and own.
For farm, ranch and rural land brands, the network includes agricultural publications such as Lancaster Farming, AgProud and AgWeek, which cater to active farmers. Beyond those sites, the wider Topple network reaches potential first-time ranch buyers.
Real Estate & Property
Farms & Ranches
Land & Rural Property
Home Improvement
Construction & Building
Property Finance
Programmatic targeting. Premium publisher inventory. Display, video, and retargeting.
Not Another
DSP.
Programmatic Advertising Without the Open-Exchange Baggage.
Topple combines programmatic buying with a deliberately curated network of premium publishers, giving advertisers audience targeting, measurement and performance optimization beyond a single site or open marketplace.
Traditional
Site Direct
Buy the Site.
“Pick a site. Buy its inventory.”
- Limited audience targeting
- Limited retargeting
- Limited measurement
- Fixed inventory
Open Programmatic
Open Exchange
Buy the Impression.
“Buy impressions at massive scale across an open marketplace.”
- Massive Scale
- Variable Inventory
- Supply Fragmentation
- Limited Contextual Control
Topple
Topple
Buy the Audience.
“Reach the people you want across a curated network of premium content environments.”
- Curated inventory
- Audience targeting
- Conversion & revenue tracking
- Real-time optimization
The spend follows performance.
From first impression
to final conversion.
01
REACH
Find new customers across relevant premium publishers.
02
ENGAGE
Build awareness with display and video in editorial contexts.
03
RETARGET
Bring interested visitors back with precision retargeting.
04
MEASURE
Track conversions, revenue, and ROI in real time.
05
OPTIMIZE
Continuously improve performance with Topple’s optimization engine.
Go deeper.
Guide
Home & Property Advertising Guide
A practical overview for reaching audiences across the home, land, and property ecosystem.
→
Strategy
Advertising Beyond Google & Meta
Why diversifying your media mix produces better long-term customer acquisition results.
→
Education
How Retargeting Works
Learn how retargeting campaigns keep your brand visible after the first visit.
→
Analytics
How to Measure ROAS
Understand the metrics that matter and how to connect advertising to real business outcomes.
→
Your budget
should buy ads.
Not software.
Or choose an Annual Ad Spend Plan below for additional benefits, including advertising discounts, additional features, retargeting, and enhanced support.
Annual Ad Spend Plans
100% of your plan goes toward advertising. No software fee.
We Make It Easy.
Create your account. Launch your first campaign. Start reaching the customers you want.
01
Create
Set up your Topple account in minutes.
02
Launch
Choose your audience, upload your creative, and launch.
03
Measure
Track clicks, conversions, sales and revenue.
app.wearetopple.com
How can I advertise a real estate or property business online?
Topple helps advertisers reach relevant audiences through programmatic advertising across highly curated premium publisher inventory, with campaign targeting, measurement, and optimization tools. Real estate brokers, agents, and property businesses can use display and video advertising to reach audiences while they are researching, comparing, and considering property decisions.
Can Topple help me reach people interested in farms, ranches, and land?
Topple can help advertisers reach relevant audiences through programmatic targeting across premium publisher inventory. Campaign strategy can be tailored to the market and audience an advertiser is trying to reach, including audiences with demonstrated interest in rural property, land, farms, and related topics.
Can I advertise a home improvement or home maintenance business?
Yes. Home improvement, renovation, construction, building materials, landscaping, and related property services can use Topple to reach relevant audiences through programmatic advertising, connecting with people while they are researching, planning, and making decisions about their homes and properties.
Can I advertise agricultural land or rural property financing?
Topple can provide an additional advertising channel for businesses serving property and financial markets, subject to applicable advertising policies and campaign requirements. Contact Topple's team to discuss your specific business and audience.
What types of home and property businesses can advertise on Topple?
Topple supports advertising for a wide range of home and property businesses, including real estate, farms and ranches, land brokers, home improvement, construction, maintenance, building materials, landscaping, property services, and property-related financial services, subject to applicable laws, publisher requirements, and Topple's advertising policies.
What ad formats can home and property brands use?
Topple supports display and video advertising formats, with options for awareness, consideration, retargeting, and conversion-focused campaigns. The right mix depends on your goals, audience, and campaign strategy.
Can I retarget people who visit my property or home services website?
Yes. Topple supports retargeting campaigns that allow advertisers to reconnect with people who have previously visited their website or interacted with their advertising. This helps keep your brand visible as potential customers continue researching, comparing options, and moving toward a decision.
How do I measure a home and property advertising campaign?
Topple provides campaign reporting and conversion tracking so advertisers can evaluate traffic, engagement, conversions, and return on ad spend. This allows home and property brands to test campaigns, understand what performs, and scale the audiences and placements that generate results.
Can Topple help me reach customers beyond Google and Meta?
Yes. That's the core of what Topple does. Rather than replacing channels that already work, Topple gives brands an incremental way to reach relevant audiences across premium publisher inventory beyond Google and Meta, complementing your existing media mix.
Ready to reach more of the
people who care
about property?
Reach relevant audiences while they’re researching, planning, comparing, and making property decisions.