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Reach hunters
where they research.
Topple gives hunting and outdoor brands direct access to premium publishers and the hunters they serve, in the editorial environments where they research gear, plan trips and follow the season, with the targeting, retargeting and measurement to connect advertising to sales.
Start Your Way
We Didn't Wait
for the Market.
We Built It.
When mainstream digital platforms were restricting access to hunting advertisers, Topple was building the alternative. We established direct relationships with publishers serving these communities, creating a way for brands to reach relevant audiences in trusted editorial environments, with advertising infrastructure built around how these industries actually work.
We Built the Connection Between the Brands,
the Publishers, and the People They Serve.
Direct Publisher Relationships
+
Relevant Audiences
+
Built for the Industry
Outdoor audiences
are everywhere.
Reaching the right
ones isn't always simple.
Hunters and outdoor consumers move across a fragmented mix of media, communities, and content as they research gear, plan trips, follow seasons, and discover new products.
Topple helps brands reach those audiences across the premium publisher environments where they’re already reading, watching, researching, and forming preferences.
REACH
Use programmatic targeting to reach relevant audiences beyond the largest mainstream advertising platforms.
CONTEXT
Reach audiences alongside the content and interests that matter to them using contextual and programmatic targeting.
MEASUREMENT
Test campaigns, measure performance, and understand which audiences and placements generate results.
Proven at Scale
Conversions Tracked
Attributed Conversion Value
Campaigns Run
Two-Year Performance Audit: Mid-2024 Through Mid-2026
Reach outdoor consumers
where they're already
paying attention.
Topple uses programmatic targeting and contextual signals to reach relevant consumers across the premium publisher environments where they discover gear, research products, plan trips, and pursue their outdoor passions.
Programmatic targeting. Premium publisher inventory. Display, video, and retargeting.
Not Another
DSP.
Programmatic Advertising Without the Open-Exchange Baggage.
Topple combines programmatic buying with a deliberately curated network of premium publishers, giving advertisers audience targeting, measurement and performance optimization beyond a single site or open marketplace.
Traditional
Site Direct
Buy the Site.
“Pick a site. Buy its inventory.”
- Limited audience targeting
- Limited retargeting
- Limited measurement
- Fixed inventory
Open Programmatic
Open Exchange
Buy the Impression.
“Buy impressions at massive scale across an open marketplace.”
- Massive Scale
- Variable Inventory
- Supply Fragmentation
- Limited Contextual Control
Topple
Topple
Buy the Audience.
“Reach the people you want across a curated network of premium content environments.”
- Curated inventory
- Audience targeting
- Conversion & revenue tracking
- Real-time optimization
The spend follows performance.
From first impression
to final conversion.
01
REACH
Find new customers across relevant premium publishers.
02
ENGAGE
Build awareness with display and video in editorial contexts.
03
RETARGET
Bring interested visitors back with precision retargeting.
04
MEASURE
Track conversions, revenue, and ROI in real time.
05
OPTIMIZE
Continuously improve performance with Topple’s optimization engine.
Real brands.
Real results.
Verified performance across firearms, outdoor, and accessories, measured with real conversion and revenue data.
Firearms
Primary Arms
Return on Ad Spend
$114K
Revenue attributed
$9.4K
Ad spend
Source: Topple advertising performance data. Not a guarantee of future performance.
Firearms Accessories
Magpul
Return on Ad Spend
5,000+
Units sold
Source: Topple advertising performance data. Not a guarantee of future performance.
Go deeper.
Guide
Hunting Advertising Guide
A practical overview for reaching audiences across the hunting ecosystem.
→
Strategy
Advertising Beyond Google & Meta
Why diversifying your media mix produces better long-term customer acquisition results.
→
Education
How Retargeting Works
Learn how retargeting campaigns keep your brand visible after the first visit.
→
Analytics
How to Measure ROAS
Understand the metrics that matter and how to connect advertising to real business outcomes.
→
Firearms Advertising
Masterclass.
On March 2, 2025, Topple CEO Brian Aitken took the stage at IWA Outdoor Classics in Nuremberg, Germany to share how firearms and hunting brands can run high-performance digital ad campaigns, covering creative strategy, precision tracking, and abandoned cart retargeting.
- How firearms and hunting brands can advertise at scale, beyond Big Tech restrictions
- Proven creative strategies that drive conversions
- Tracking and attribution tools for real sales impact
- Abandoned cart retargeting to re-engage lost customers
- How Topple consolidates premium firearms, hunting, and conservative-interest publisher inventory
- Why brands across firearms, finance, insurance, and more are using Topple to reach this audience
Brian Aitken, CEO · Topple · IWA Outdoor Classics, March 2, 2025
Your budget
should buy ads.
Not software.
Or choose an Annual Ad Spend Plan below for additional benefits, including advertising discounts, additional features, retargeting, and enhanced support.
Annual Ad Spend Plans
100% of your plan goes toward advertising. No software fee.
We Make It Easy.
Create your account. Launch your first campaign. Start reaching the customers you want.
01
Create
Set up your Topple account in minutes.
02
Launch
Choose your audience, upload your creative, and launch.
03
Measure
Track clicks, conversions, sales and revenue.
app.wearetopple.com
How can I advertise to hunters?
Topple helps brands reach hunters and hunting consumers across premium publisher environments focused on hunting, gear, destinations, and related interests. Advertisers can use display, video, contextual, and retargeting campaigns to reach relevant audiences while they are discovering products, researching gear, and planning their next season.
Where can hunting brands advertise online?
Topple uses programmatic targeting to help hunting brands reach relevant audiences across its curated premium publisher inventory. Brands can connect with hunters and consumers interested in hunting equipment, apparel, destinations, and related products and experiences.
Can Topple help hunting brands reach customers beyond Google and Meta?
Yes. Topple is designed to complement the advertising channels that are already working for your business, not replace them. It gives brands an additional way to reach relevant audiences through programmatic targeting across premium publisher inventory and diversify their media mix.
What types of hunting brands can advertise on Topple?
Topple supports advertising for legal products and services, subject to applicable laws, publisher requirements, and Topple's advertising policies. Depending on the campaign, this can include hunting equipment, archery, optics, apparel, footwear, calls, blinds, hunting destinations, outfitters, and other hunting-related goods and services.
What advertising formats can hunting brands use on Topple?
Topple supports multiple digital advertising formats, including display and video, with campaign options designed for awareness, consideration, retargeting, and conversion-focused marketing.
Can I retarget people who visit my hunting website?
Yes. Topple supports retargeting campaigns that allow advertisers to reconnect with people who have previously visited their website or interacted with their advertising. This can help keep your brand visible as potential customers continue researching, comparing products, and moving toward a purchase.
How do I measure the performance of a hunting advertising campaign?
Topple provides campaign reporting and conversion tracking so advertisers can evaluate traffic, engagement, conversions, and return on ad spend. This allows brands to test campaigns, understand what performs, and scale the placements and audiences that generate results.
Ready to reach more
outdoor consumers?
Put your brand in front of hunters, anglers, adventurers, and outdoor consumers across the premium publisher environments where they’re already discovering, researching, and planning what’s next.