As the leading self-serve digital advertising platform for the firearms and hunting industries, Topple is proud to host daily talks at IWA Outdoor Classics in Nuremberg later this month.
Topple’s CEO, Brian Aitken, will deliver a series of talks on how international firearms brands can leverage display, mobile, and video advertising strategies to get the most out of their digital advertising budgets.
Attendees will also be able to hear from Topple customers, like Perry Latuharhary, Marketing Director at VIKTØS, as he discusses what he loves most about working with Topple.
All talks will be held at IWA Outdoor Classics 2025 at the Exhibition Centre Nuremberg. Add them to your calendar now and secure your spot!
Data-Driven Marketing: How Aero Precision Scales Sales with Topple
Date & Time: February 27, 2025 | 11:00 – 11:30 AM CET
Location: IWA Outdoor Classics 2025, Exhibition Centre Nuremberg
Add to Calendar: Google Calendar
Description: Join Amy Dillon, Marketing Analyst at Aero Precision, and Brian Aitken, CEO of Topple, as they uncover how data-driven marketing fuels measurable growth in the firearms industry. Learn how Aero Precision leverages Topple’s real-time ad data, precision targeting, and exclusive access to firearms-friendly publishers to optimize ad spend, predict buying behavior, and turn audience insights into measurable brand lift and trackable sales.
Entering the U.S. Market – Digital Ad Tactics for Global Firearms Brands
Date & Time: February 28, 2025 | 11:00 – 11:30 AM CET
Location: IWA Outdoor Classics 2025, Exhibition Centre Nuremberg
Add to Calendar: Google Calendar
Description: Breaking into the U.S. market? Topple CEO Brian Aitken shares expert insights on digital ad strategies for global firearms brands looking to reach the world’s largest consumer firearms market. Learn how to engage both die-hard firearms enthusiasts and new gun owners with real-time data, conversion tracking, and retargeting on a user-friendly self-serve advertising platform.
Beyond Metrics – How VIKTOS & Topple Built Innovation Through Partnership
Date & Time: March 1, 2025 | 11:00 – 11:30 AM CET
Location: IWA Outdoor Classics 2025, Exhibition Centre Nuremberg
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Description: Join Perry Latuharhary, Marketing Director at VIKTOS, and Brian Aitken, CEO of Topple, as they discuss how their trust-driven partnership fuels advertising strategies that delivered 3,000+ sales. Learn how VIKTOS leverages Topple’s exclusive programmatic access to GunBroker, ShootingUK, and Jager, plus first-bidding priority on AR15, to reach the right audience, build awareness, and drive revenue.
The Ultimate Firearms Advertising MasterClass
Date & Time: March 2, 2025 | 11:00 – 11:30 AM CET
Location: IWA Outdoor Classics 2025, Exhibition Centre Nuremberg
Add to Calendar: Google Calendar
Description: Join Topple CEO Brian Aitken for a firearms advertising masterclass. Learn how to run high-performance campaigns on the only self-serve platform with programmatic access to GunBroker, AR15.com, Gun Digest, and more. Discover creative strategies that convert, track sales with precision, and re-engage lost customers through abandoned cart campaigns—all in one powerful, easy-to-use platform.
