When Alexander Cooper stepped into his role as Topple’s Director of Growth, he brought more than just expertise—he brought a legacy. As a descendant of one of the founding gunsmiths of Birmingham Small Arms, Alexander’s connection to the firearms industry runs deep. Now, he’s channeling that heritage to drive Topple’s expansion across the UK and Europe, helping brands reach audiences often overlooked by mainstream advertising platforms.
His story, and Topple’s unique mission, are featured in the October edition of Gun Trade World, the leading global publication for the firearms industry and one of the many firearms publishers in Topple’s advertising network.
Alexander’s profile in Gun Trade World sheds light on why Topple’s laissez-faire approach to digital advertising matters. In his words, “We see so many brands struggle to reach their audience because they’ve been shut out by the big platforms. With Topple, they have a place where their message can finally be heard—without the constant threat of being silenced.”
"We've essentially rebuilt Google Ads for the firearms industry, creating a one-stop shop for digital advertising needs. This lets brands showcase their products on some of the largest conservative, firearms, hunting, fishing and fieldsports sites across the world."
Alex Cooper
Director of Growth
But the difference doesn’t end there. For companies used to buying ad space directly from niche publications, Topple offers a far more advanced solution. Buying site-direct can be time-consuming, expensive, and difficult to scale across multiple publishers. It also lacks the high-tech targeting and reporting capabilities that digital advertisers have come to expect. Topple, on the other hand, aggregates the best conservative, firearms, and hunting sites across the web into a single platform. This means advertisers get the contextual relevance of placing ads on trusted industry sites, combined with the scale, data-driven insights, and optimization tools that rival the capabilities of the big tech giants.
Alexander’s role has been pivotal in bringing this vision to life. Under his leadership, Topple has established partnerships with publications like Gun Trade World, creating a bridge between brands and the communities they want to reach. His efforts are helping brands reclaim the ability to connect with their customers, even in an increasingly regulated digital environment.
For brands seeking to break free from the confines of restrictive advertising policies, Alexander offers a fresh perspective: “Topple is here to empower brands. We’re not just another tech solution; we’re a platform with a purpose. It’s about giving advertisers the reach they deserve without the red tape.”
To explore how Topple can help you reach the audiences that matter, schedule a call with Alexander Cooper and the Topple team here. Learn how you can leverage Topple’s unique blend of scale, precision, and freedom to elevate your next campaign.
For more insights, read the full profile of Alexander Cooper in the October edition of Gun Trade World here.
