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July’s Digital Advertising Winners and Losers

Topple Newsroom
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As July comes to a close, it’s time to highlight the brands that dominated Topple’s digital advertising space this month—and to call out those who missed the mark by not leveraging the power of Topple.

This month’s winners demonstrated that with the right platform, the right audience, and the right strategy, the sky’s the limit. But for those who aren’t using Topple? Well, they’ve got some catching up to do.

The Winners: Brands That Ruled July

Archery Brand Hits the Conversion Bullseye

This month’s undisputed champion is an archery company that nailed their campaign with a phenomenal 10.57 ROAS and $15,849.05 in profit. 

With a 1.39% conversion rate—a gold standard in digital marketing—they’ve shown what’s possible when you hit the bullseye with your audience. If you’re looking for inspiration, this is where you’ll find it.

Optics Brand Nets $19K with 4.92 ROAS

Next up is a well known optics company, which delivered a robust $19,602.56 in profit with a 4.92 ROAS. 

This brand’s ability to generate significant revenue from 5,751 clicks is a masterclass in how to maximize your digital advertising efforts. They’ve set a benchmark for success that others will find hard to beat.

Tactical Gear Leader: 180 Sales, 2.94 ROAS

In the highly competitive tactical gear market, this brand stood out with 180 sales and a 2.94 ROAS. 

By driving over 24,000 clicks and maintaining strong profitability, they’ve solidified their status as a leader in the space. This is what happens when volume meets value.

Camouflage Brand Delivers Steady Gains with 2.47 ROAS

Consistency can be just as important as explosive growth, and this emerging camouflage clothing brand proved it with a 2.47 ROAS and $2,206.98 in profit.

They may not have taken the crown, but they’ve demonstrated that steady performance and modest investments can still build awareness and drive sales.

Hunting Manufacturer Gets 1 in 4 Visitors to Find Retailers

For a brand that doesn’t sell directly to consumers, driving traffic to a dealer locator was the goal, and they smashed it with a 26.91% conversion rate.

With more than 1 in 4 site visitors from Topple using their Dealer Locator they crushed their goal of making sure potential customers knew exactly where to go to make a purchase.

The Losers: Outdoors Brands Not Using Topple

Now, let’s talk about the losers of July—any brand not using Topple to advertise. While the winners reaped the benefits of precision targeting, optimized spending, and audience engagement, those who sat on the sidelines missed out on incredible opportunities.

If you’re not advertising with Topple, you’re leaving money on the table. Your competitors are driving conversions, maximizing their ROAS, and increasing their market share—while you’re missing out on the action. In today’s competitive landscape, staying static is not an option, and failing to adapt can make you the biggest loser of all.

The Takeaway

July was a month of high stakes and big wins for those who partnered with Topple. Whether it was driving massive profits, securing high conversion rates, or guiding customers directly to the point of purchase, our advertisers proved that Topple delivers results.

But the brands not on board with Topple? They missed out, and in the fast-paced world of digital advertising, missed opportunities can be costly.
Don’t let your brand be the loser next month. It’s time to step up, claim your place among the winners, and start seeing the returns that only Topple can deliver.

Ready to Be a Winner? Get in touch with us today, and let’s start building your path to success.

About the Author
Picture of Jenna Bostock

Jenna Bostock

Jenna Bostock is a publishing and media executive with nearly two decades of experience in editorial, journalism, and brand storytelling. She has led editorial teams, interviewed CEOs, entrepreneurs, and billionaires, and built stories for audiences across business, luxury, and lifestyle media. Today, she brings that experience to Topple, helping build a freer, more independent digital media ecosystem. Mom of three, poet, and unapologetic Bob Dylan fan.
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