Gun Mart, the leading online destination for British shooting enthusiasts, is excited to announce its partnership with Topple, the cutting-edge free-speech digital advertising platform. This collaboration expands the reach of brands wanting to connect with a vast and dedicated community of fieldsports enthusiasts in the UK and beyond.
Since its establishment over 40 years ago in 1981, GunMart has been a cornerstone of the shooting community. GunMart.net, launched in 2009, has grown into the largest shooting resource website, continually evolving to meet the needs of its audience with daily updates and expert insights into the latest firearms and accessories in the UK market.
Gun Mart provides comprehensive reviews of Shotguns, Rifles, Airguns, and Airsoft, alongside detailed evaluations of essential shooting accessories such as clothing, moderators, scopes, optics, ammunition, footwear, and security solutions. The platform also offers engaging video content, with live gun and product tests that have amassed over 16 million views on its YouTube channel, Gun Mart TV.
Through this new partnership with Topple, Gun Mart joins a premium network of publishers that includes ShootingUK, Fieldsports Channel, Fieldsports Journal, Gun Dog Journal, Trout & Salmon, Ammoland, Major League Fishing, Airgun World, Rifle Shooter, and Sporting Gun Magazine. Topple’s platform is dedicated to upholding free speech and provides a unique advertising opportunity for brands looking to connect with affluent and passionate fieldsports enthusiasts.
"Topple’s commitment to free speech and targeted advertising aligns perfectly with our values and goals. As we grow, Topple grows with us, providing brands with a powerful platform to connect with our expanding audience of fieldsports enthusiasts and discerning British individuals."
Simon Barr, who recently acquired Gun Mart and integrated it into the Fieldsports Press portfolio, is enthusiastic about the continued collaboration with Topple. Fieldsports Press, already a partner of Topple, continues to expand, bringing with it an ever-growing audience of engaged fieldsports enthusiasts.
“We are thrilled to integrate Gun Mart into the Fieldsports Press portfolio and to add it to Topple’s network of publishing partners,” said Simon Barr, Owner of Gun Mart. “Topple’s commitment to free speech and targeted advertising aligns perfectly with our values and goals. As we grow, Topple grows with us, providing brands with a powerful platform to connect with our expanding audience of fieldsports enthusiasts and discerning British individuals.”
Advertisers looking to tap into the largest audience of fieldsports enthusiasts can create a commitment-free account on Topple’s platform and begin reaching this engaged and passionate community today.
To get started, visit app.wearetopple.com/register.
About Fieldsports Press:
Based in Edinburgh, Fieldsports Press is Europe’s foremost media powerhouse specialising in hunting, firearms, and outdoor pursuits. With a rich history extending over a century, Fieldsports Press manages an impressive collection of ten leading brands across distinct outdoor sectors. This includes the esteemed Shooting Times & Country Magazine, which has delivered weekly insights for 142 years, Trout & Salmon, a pillar in fly fishing journalism for nearly seven decades, and ShootingUK, the UK’s most popular website in the Fieldsports sector. Recognised as the definitive voice in the community, Fieldsports Press commands authority in producing top-tier content both digitally and in print for a dedicated audience that spans rifle, shotgun, airgun, gundog, and fly fishing enthusiasts.
About Topple Ad Network:
Topple Ad Network is the first free-market digital advertising platform, bringing modern advertising technology to historically restricted industries while providing a solution for other consumer industries to tap into this audience of engaged consumers around the world. Founded in 2020, by Brian Aitken and backed by investors such as 1517 Fund and Pete Brownell, Topple has quickly emerged as a disruptive force in the digital advertising landscape. Create your account today by visiting app.wearetopple.com.
