As the holiday shopping season gets into full swing we’re excited to share 3 incredible Black Friday advertising success stories that showcase exceptional Return on Investment (ROI) for three distinctly different businesses advertising through Topple’s digital advertising platform.
All of the data below is from November 20 – 27, 2023.
Black Friday and Cyber Monday data doesn’t get any more current than this!
1. Digital Retail Titan Rakes in $7.53 for Every $1 Invested
One major retailer has set the stage for Black Friday success, earning $7.53 for every $1 invested in advertising through Topple. By focusing exclusively on prospecting campaigns and implementing intelligent bidding strategies, this online retailer has efficiently driven clicks that convert into sales.
2. Outdoor Apparel and Footwear Company Steps into the Limelight with $6.20 ROI
Another success story unfolds in the outdoor apparel and footwear industry, with this company generating $6.20 in revenue for every $1 invested in advertising through Topple.
This brand strategically blends prospecting and retargeting strategies, benefiting from a 20% bid-floor discount and additional features as a Premium Plus subscriber (Learn more: Topple’s Digital Advertising Subscription Packages).
3. Online Auction Platform Earns Thousands of Bids & New Users
An online auction platform is crushing industry benchmarks by earning approximately 2.6 bids placed per session at an incredibly low $0.61 Cost per Bid.
They’ve also added thousands of new registered users with a 51% new user registration rate and an incredibly efficient Cost per New Registered User of $1.53.
As a Topple subscriber, they also benefit from a reduced bid-floor, additional features, and a dedicated Account Manager.
With over 3 weeks remaining in the holiday shopping season, these success stories show the potential for businesses to achieve similar success on Topple’s platform.
The opportunity to capitalize on Black Friday and beyond is still ripe, and companies can get started today by creating an account at app.wearetopple.com/register.
For those looking to get started as quickly as possible, Topple has just released its Digital Advertising Design Best Practices and also recently launched Quick Start Tutorial Videos to streamline the onboarding process.
Topple’s digital advertising subscription packages start at only $500 a month, providing marketers with a cost-effective way to reach an incremental new audience outside of major ad platforms like Google.
For more information about Topple’s digital advertising platform and the latest updates, visit Topple’s newsroom.
About Topple Ad Network:
Topple Ad Network is the world’s most inclusive digital advertising network, allowing brands to efficiently reach an incremental new audience outside of major ad platforms like Google. Founded by a digital advertising who managed over $6 billion in media budgets but grew disenchanted by the censorship and demonetization of legitimate brands and voices, Topple is backed by venture capital funds like 1517 Fund and Invariantes Fund. It’s never been easier to create an account at app.wearetopple.com/register.
