Today, Topple, the digital advertising platform built for everyone, released a new wave of audience insights showing that Topple’s audience spends over $2 billion a year on hunting and fishing.
This analysis comes on the heels of Topple’s recently released Global Economic Influence Report, in collaboration with data measurement and consumer insights firm Wonder&Wonder, which showed that the audience Topple reaches wields over $31.3 billion in annual disposable income across verticals like automotive, consumer finance, real estate, footwear and apparel.
Key findings from this audience analysis show that the people Topple helps brands reach spend:
- $1.5 billion on hunting-related expenditures
- $540 million on fishing expenditures
- $881 million on hunting and fishing gear
These revelations underscore the immense economic influence that Topple wields within the hunting and fishing industries. With a comprehensive understanding of consumer behaviors and preferences, Topple’s digital advertising platform empowers brands to strategically target and engage with outdoor enthusiasts.
Jenna Bostock, Chief Operating Officer at Topple, expressed enthusiasm about the impact on the outdoors industry, stating, “At Topple, we are proud to be at the forefront of driving innovation in digital advertising for the outdoors sector. Our platform’s ability to connect brands with a dedicated and passionate audience is unparalleled. These findings with Wonder&Wonder highlight the substantial economic potential that Topple unlocks, creating a win-win situation for both advertisers and the vibrant hunting and fishing communities.”
Topple’s digital advertising platform offers advertisers a unique opportunity to reach a diverse and engaged audience within the outdoors industry. Leveraging advanced targeting capabilities, conversion tracking, abandoned-cart retargeting, and real-time analytics, Topple ensures that brands can maximize their brand reach and return on ad spend (ROAS).
Topple’s digital advertising subscription packages start at only $500 a month, providing marketers with a cost-effective way to reach an incremental new audience outside of major ad platforms like Google.
For more information about Topple’s digital advertising platform and the latest updates, visit Topple’s newsroom.
About Topple Ad Network:
Topple Ad Network is the world’s most inclusive digital advertising network, allowing brands to efficiently reach an incremental new audience outside of major ad platforms like Google. Founded by a digital advertising who managed over $6 billion in media budgets but grew disenchanted by the censorship and demonetization of legitimate brands and voices, Topple is backed by venture capital funds like 1517 Fund and Invariantes Fund. It’s never been easier to create an account at app.wearetopple.com/register.
