Before I launched Topple I had helped manage over $5 billion worth of advertising budgets for some of the world’s largest brands.
Having control over that kind of budget bought me access to see behind the AdTech curtain where the industry keeps it’s blacklists… and that’s how I realized that many of the publishers that were being demonetized were legitimate publications that fell on the wrong side of the Silicon Valley political spectrum. In recent months Google has cracked down even more on publishers whose speech they don’t agree with and these legitimate digital publications are finding themselves struggling to replace that lost revenue.
The same kind of censorship is affecting advertisers, who have been struggling to have their ad campaigns approved with ever-changing, vague, and arbitrary advertiser guidelines.
The more I talked to these marketers the more it seemed like they were having their digital advertising campaigns rejected for no legitimate reason.
That’s why I created Topple.
Topple began by monetizing websites with video and display ads that were arbitrarily black-listed by major ad-networks, like Google, but we’ve grown beyond that initial market opportunity to help monetize any legitimate, high quality, website looking for an additional revenue stream.
This helps brands reach otherwise unreachable consumers across America.
Our philosophy is simple: brands can advertise anything they want as long as it’s legal in the jurisdiction it’s being advertised in.
Yes, it’s that simple.
Topple has served over 4 billion digital ad experiences this year across display and video. If you’re looking for a way to reach prospective customers and are sick of having your ad campaigns rejected by all of the other ad networks then reach out to us using the contact form below.