The answer here is: ‘maybe’. Topple allows brands to advertise anything so long as it’s legal in the jurisdiction it’s being advertised in. If you’re unsure as to whether or not your product or service is legal in a particular jurisdiction we encourage you to consult with your corporate counsel. Topple assumes no liability for the content you serve across our network and you, alone, are responsible for ensuring that you obey local, state, and federal laws.

Topple supports display, video, and native advertising. Our most popular display ads are large high-impact ads that are 300×250, 300×600, 728×90, or 970×250. These display ads, also known as “image ads” must be either in JPG, PNG, or GIF format and <150kb. Our video ads are very popular and should be trafficked in a horizontal format (1920×1080) and <5MB. The video length should be either 0:15 seconds or 0:30 seconds. Video ads may also include a “Call to Action” overlay, please ask your account manager for more information as this is currently only supported with Managed Service and not through the Self-Serve portal. Native advertising is also available and all of these ad formats may be launched by creating an account at app.wearetopple.com.

Through our self-serve portal, advertisers may target users based on that users geographic location and their interests as defined by the types of content they consume. Additional targeting capabilities, and auto-optimizations, are available for our Managed Service customers. We will be rolling out these features to self-serve customers in the near future.

Our most popular display ads are large high-impact ads that are 300×250, 300×600, 728×90, 970×250, or 320×100. These display ads, also known as “image ads” must be either in JPG, PNG, or GIF format and <150kb.

Our video ads are very popular and should be trafficked in a horizontal format (1920×1080) and <5MB. The video length should be either 0:15 seconds or 0:30 seconds. Video ads may be longer than 0:30 seconds provided that the video file is <5MB. Video ads may also include a “Call to Action” overlay, please ask your account manager for more information as this is currently only supported with Managed Service and not through the Self-Serve portal.

As an ad network, Topple connects advertisers with millions of people every day across a wide range of publishers across the internet. When you create your ad, you’ll choose both geographic targeting and interest targeting. When people are within one of the geographies you have selected and meet the constraints of the interests you have targeted, then your display or video ads may appear alongside the content they are consuming across our network of publishers. Because Topple monetizes a wide range of publishers, each with multiple ad zones, with millions of unique daily visitors with varying interests it’s impossible for us to predict exactly where your ads may appear. 

Some large ad agencies recommend taking the budget you spent on producing your advertising creative and multiplying that by 10x to determine the minimum amount a brand should spend on digital advertising.

That starting point makes sense, after all why spend all of that money on beautiful ads if no one is going to see them, but every brand is unique so, to help marketers plan their display and video ad campaigns, Topple has created a comprehensive Digital Advertising Return on Ad Spend (ROAS) Calculator. 

Use this calculator to find out how to allocate your budget across display and video campaigns to maximize the growth for your brand, check out our ROAS calculator.

Some of the most common reasons an advertising campaign may not be running is that the Total Campaign Budget has been exhausted, the Max Daily Budget may have been reached, your Max Bid Rate is not competitive enough, the Campaign End Date has passed, or you’re account is experiencing payment issues. To learn more please watch this video.

Clicks refer to how many times your advertisements were clicked on by users while Sessions indicates the number of unique sessions initiated by your users. 

There are many reasons why these numbers may not match, such as:

• A user may click your ad multiple times. When this happens Topple records multiple clicks while Analytics programs, such as Google Analytics, recognizes the separate pageviews as one session. According to Google Analytics, this is a common behavior among users engaging in comparison shopping.
• A user may have “dropped off” after clicking on an ad but before the page fully loaded and registered a session. There are many reasons a user may drop-off, such as navigating to another page or clicking the browsers Stop button. If you believe your click-to-session dropoff rate is high you may want to explore your sites pageload time as a slow pageload speed is often a cause for users to dropoff. 

Programmatic advertising refers to the automated process of buying and selling digital advertising space to a targeted audience across countless publications in real-time using algorithms and technology, such as those provided by Topple.

Programmatic advertising is different from the practice of endemic, or “direct”, media buying which is the process of manually buying ads on specific sites regardless of the audience that’s reached.

Programmatic advertising is generally considered superior as it helps advertisers reach a wide audience of highly targeted individuals and offers advanced technology such as interest and geographic targeting, conversion tracking, site retargeting, and abandoned cart retargeting.

Programmatic advertising is generally much more efficient than endemic media buying which means you can reach more targeted customers with the same budget.