Frequently Asked
Questions
Frequently Asked Questions
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Advertisers
My campaigns have been rejected by Google and Facebook before. Can I advertise with Topple?
Topple allows brands to advertise anything so long as it’s legal in the jurisdiction it’s being advertised in. You alone, as the advertiser, are responsible for knowing whether or not your product or service is legal in a particular jurisdiction.
Can I advertise cannabis, crypto, firearms, or gambling/sports-betting apps with Topple?
The answer here is: ‘maybe’. Topple allows brands to advertise anything so long as it’s legal in the jurisdiction it’s being advertised in. If you’re unsure as to whether or not your product or service is legal in a particular jurisdiction we encourage you to consult with your corporate counsel. Topple assumes no liability for the content you serve across our network and you, alone, are responsible for ensuring that you obey local, state, and federal laws.
Do you offer display, video, and native advertising?
Topple supports display, video, and native advertising. Our most popular display ads are large high-impact ads that are 300×250, 300×600, 728×90, or 970×250. These display ads, also known as “image ads” must be either in JPG, PNG, or GIF format and <150kb. Our video ads are very popular and should be trafficked in a horizontal format (1920×1080) and <5MB. The video length should be either 0:15 seconds or 0:30 seconds. Video ads may also include a “Call to Action” overlay, please ask your account manager for more information as this is currently only supported with Managed Service and not through the Self-Serve portal. Native advertising is also available and all of these ad formats may be launched by creating an account at app.wearetopple.com.
How can I target users?
Through our self-serve portal, advertisers may target users based on that users geographic location and their interests as defined by the types of content they consume. Additional targeting capabilities, and auto-optimizations, are available for our Managed Service customers. We will be rolling out these features to self-serve customers in the near future.
What are your display ad specs?
Our most popular display ads are large high-impact ads that are 300×250, 300×600, 728×90, 970×250, or 320×100. These display ads, also known as “image ads” must be either in JPG, PNG, or GIF format and <150kb.
What are your video ad specs?
Our video ads are very popular and should be trafficked in a horizontal format (1920×1080) and <5MB. The video length should be either 0:15 seconds or 0:30 seconds. Video ads may be longer than 0:30 seconds provided that the video file is <5MB. Video ads may also include a “Call to Action” overlay, please ask your account manager for more information as this is currently only supported with Managed Service and not through the Self-Serve portal.
Where will my ads appear?
As an ad network, Topple connects advertisers with millions of people every day across a wide range of publishers across the internet. When you create your ad, you’ll choose both geographic targeting and interest targeting. When people are within one of the geographies you have selected and meet the constraints of the interests you have targeted, then your display or video ads may appear alongside the content they are consuming across our network of publishers. Because Topple monetizes a wide range of publishers, each with multiple ad zones, with millions of unique daily visitors with varying interests it’s impossible for us to predict exactly where your ads may appear.
How much should I spend on digital advertising?
Some large ad agencies recommend taking the budget you spent on producing your advertising creative and multiplying that by 10x to determine the minimum amount a brand should spend on digital advertising.
That starting point makes sense, after all why spend all of that money on beautiful ads if no one is going to see them, but every brand is unique so, to help marketers plan their display and video ad campaigns, Topple has created a comprehensive Digital Advertising Return on Ad Spend (ROAS) Calculator.
Use this calculator to find out how to allocate your budget across display and video campaigns to maximize the growth for your brand, check out our ROAS calculator.
Publishers
How is Topple different from Google AdSense, AdX, PubMatic, Magnite, and other advertising demand partners?
Topple sources 100% unique advertising demand for all of the publishers in our network and does not rely on demand arbitraged from on partner to the next. Simply put, the advertising demand from Topple is sourced directly and does not come from any programmatic partners or programmatic intermediaries. Our hope is that, by shortening the supply chain, this puts more money in your pockets allowing you to create more great content.
Will Topple monetize my site?
The short answer is ‘maybe’. Topple looks for premium digital properties with legitimate human traffic. We are not interested in bot-farms or sites designed to trick users. If you own and operate, or manage the monetization for, legitimate websites with mostly-human traffic then please reach out to Topple about monetizing your digital property.
What kinds of publishers does Topple monetize?
Topple supports publishers from all verticals and is interest and topic agnostic. The most important criteria to us is the quality of your audience and site traffic. Whether you run a popular mommy-blogging site or the world’s most popular hunting forum doesn’t matter to us. If you’re unsure of whether or not you’d be a good fit, and believe you have high quality traffic to your digital properties, then we encourage you to reach out to our Customer Success team to learn more.
Can I control where my ads appear?
Absolutely. As a company, we want to help publishers leverage quality over quantity and would encourage highly-viewable ad placements that are above-the-fold and easily viewable to the user. While we reserve the right to reject certain ad-zones based on poor placement, viewability, or engagement, you always have the first say on where our ad tags are placed.
Can I control what types of ads appear on my site?
Absolutely. Part of the beauty of Topple is that we believe not only in equality of access to advertising solutions but we also believe in the freedom to associate, or not associate, with whatever brands or industries you desire. Just as advertisers may not wish to associate with certain publisher categories, publishers may likewise not want to accept ads from certain industries or even from specific companies. If you have any questions about this, we encourage you to contact your account manager in order to ensure your site is only rendering ads from industries and companies you’ve approved of in advance.
How much money will my ads earn?
How much money your ads earn depends on a number of variables including how many visitors your sites have and what our advertisers are willing to pay in order to reach your audience. What we can say is that hundreds of publishers over the last year have signed on to either monetize their digital properties exclusively with Topple or to add Topple to their digital advertising demand stack. If you have a high quality digital property with legitimate, mostly-human, site traffic then we encourage you to reach out to us to learn more.
When are publishers paid?
Publishers must meet a minimum payment threshold of one-hundred-dollars ($100) before they will be paid. Once that threshold has been reached they will be paid on or around the 15th day of the following month. For example, if the threshold is reached on June 1 they can usually expect payment on or around July 15. Check out our Publisher Terms of Use for more information.
