Topple Ad Network, one of the world’s fastest growing digital advertising platforms, is excited to announce two major product updates rolled out in July 2023. These updates focus on delivering enhanced functionality and a premium user interface, catering to the needs of sophisticated media buyers looking to reach an incremental new audience of American consumers across the open-web.
As part of its commitment to constant improvement, Topple continues to listen to user feedback and adapt its platform to meet their demands. The most recent update, released late last week, brought the following key enhancements:
1. Premium Plus Subscription Option: Topple now offers a Premium Plus digital advertising subscription plan to cater to current users spending more than $5,000 a month. With plans starting at only $500 a month, these annual digital advertising subscription plans grant access to additional features, dedicated account management, and discounts of up to 20%. This new subscription tier is a direct response to requests from marketers with larger advertising budgets.
2. Edit Campaign Creative: Users can now edit campaign creatives after launching a campaign. While Topple already allowed editing of campaign details such as budgets and targeting criteria, this update introduces the much-anticipated capability to modify ads within an ongoing campaign.
3. Refined Statistics Chart: Topple’s statistics chart has been optimized to provide a more seamless user experience by locking the Status, Campaign, and Actions columns in place for easy campaign identification and quick access to the preview and edit functions.
Additionally, the chart is auto-sorted from newest to oldest, with a “total” row at the bottom for a comprehensive view of all campaigns’ aggregate totals.
4. Updated Menu with More Options: Topple has introduced a sleek and space-efficient left side menu, utilizing 70% less space compared to the previous version.
The menu expands on hover, providing users with easy access to new features, such as a link to the Support Site and an option to report bugs or issues directly to the engineering team.
These updates build upon a series of significant enhancements made to the platform earlier this year, all aimed at making it easier for advertisers to reach and engage with millions of potential customers that marketers can’t reach through other major digital advertising platforms.
“Last quarter we really focused on big new features, like campaign auto-optimizations, user retargeting, and enhanced conversion tracking, but we’ve kicked off this quarter by refining some of the little details to improve the average user experience,” said Topple’s founder and CEO, Brian Aitken, who went on to foreshadow some of the major items on the company roadmap.
With these two latest product updates, Topple continues its mission to be at the forefront of digital advertising innovation, offering advertisers powerful tools and a user-friendly interface to drive their marketing success.
About Topple Ad Network:
Topple Ad Network is the world’s most inclusive digital advertising network, allowing brands to efficiently reach an incremental new audience outside of other major ad platforms. Topple is the only digital advertising platform built on the principles of free-speech and free-markets, allowing brands to advertise anything that’s legal while simultaneously funding independent journalism and entertainment. Founded by digital advertising executive Brian Aitken, Topple is backed by venture capital funds like 1517 Fund and Invariantes Fund.
