Topple Ad Network, a new digital advertising platform the helps advertisers “reach the unreachable” American consumer, is excited to announce the launch of its latest platform update, designed to empower users with enhanced campaign data visibility and filtering capabilities. This update is a significant step forward in providing marketers with the tools they need to make informed and strategic marketing decisions.
Focused on user-centric design and accessibility, this product update introduces two new pages: the Campaigns page and the Subscriptions page.
The new Campaigns page offers users a comprehensive high-level overview of campaign performance metrics, along with a detailed list of campaigns below. The campaign list can be sorted according to various criteria, ensuring ease of navigation and personalized analysis. To facilitate efficient decision-making, new filters have been incorporated, enabling users to select and view campaigns based on their activation status—active or paused.
The newly introduced Campaigns page offers a wealth of campaign-specific data-at-a-glance, including essential information such as “Max Daily Budget,” “Price” (either fixed CPM/CPV or Max Bid Rate, depending on the bidding model), “Start Date,” “End Date,” and the campaign’s “Frequency Cap.”
A dynamic search function has also been incorporated, enabling users to swiftly locate the campaigns they require. Clicking on any campaign name redirects users to a dedicated campaign detail page, where they can dive into performance metrics associated with the chosen campaign. The Campaigns page seamlessly replaces the former Overview page, enhancing user navigation and experience.
In addition to the Campaigns page, the update introduces a Statistics page that forms the data hub of the platform. This new page empowers users to refine data analysis by filtering according to ad format, campaign, and campaign status (active or paused). This refined level of data accessibility ensures marketers can pinpoint relevant insights efficiently, optimizing their campaign strategies.
“I am thrilled to announce our eighth update to our digital advertising platform in only four months,” said Jenna Bostock, Chief Operations Officer of Topple Ad Network. “Since we launched our self serve advertising platform 16 months ago, we have been listening closely to our users and implementing their feedback to build them the ultimate advertiser focused platform. This update underscores our commitment to providing marketers with a cutting-edge platform that empowers them to harness data-driven insights for successful campaigns across the world’s only censorship-free advertising platform.”
About Topple Ad Network:
Topple Ad Network is the world’s most inclusive digital advertising network, allowing brands to efficiently reach an incremental new audience outside of other major ad platforms. Topple is the only digital advertising platform built on the principles of free-speech and free-markets, allowing brands to advertise anything that’s legal while simultaneously funding independent journalism and entertainment. Founded by digital advertising executive Brian Aitken, Topple is backed by venture capital funds like 1517 Fund and Invariantes Fund.