Topple, the fast growing digital advertising platform that funds independent journalism by allowing brands to advertise anything that’s legal, is proud to announce the results of their first ever Global Economic Influence Report in partnership with consumer insights firm Wonder&Wonder.
The analysis shows that Topple plays a pivotal role in shaping the purchasing decisions of consumers with a staggering $31.3 billion in disposable income annually. Unsurprisingly, as an American company with a network of entirely English language publications, $24.6 billion of this influence is concentrated within the United States, alone.
“By analyzing the audience that Topple reaches across its publishing partners and discounting for frequency, ad-fraud, and effective tax rates we were able to determine that Topple can help brands influence an estimated $31.3 billion in global consumer purchasing decisions. And by segmenting that economic impact across consumer spending categories like housing, transportation, healthcare, food, alcohol, and entertainment, we were also able to estimate the influence Topple has over these various categories globally,” said Mark Potts of consumer insights firm Wonder&Wonder.
Key findings from the Global Economic Influence Report revealed the following insights into the purchasing power of Topple’s global audience:
Topple’s Global Economic Influence: $31.3 Billion and Counting
Through rigorous analysis of Topple’s recent audience data, Wonder&Wonder concluded that Topple provides brands with the opportunity to shape tens of billions of dollars in consumer spending every year.
The numbers speak for themselves:
-
Total Global Influence: Topple helps brands influence $31.3 billion in consumer spending annually, with $24.6 billion of that influence concentrated in the United States, alone.
-
Non-Housing Expenditures: $10.4 billion is allocated towards non-housing-related consumer expenditures, including transportation, entertainment, healthcare, and consumer finance products.
-
Housing and Real Estate: An impressive $20.9 billion is dedicated to housing and real estate expenditures.
-
Transportation: $5.3 billion is earmarked for expenditures on cars, trucks, ride-shares, and airfare.
-
Consumer Finance and Insurance: $4.9 billion is allocated to consumer finance and insurance products.
-
Healthcare: $2.5 billion is allocated to healthcare.
-
Entertainment: $1.5 billion is allocated to entertainment.
-
Alcohol: $250 million is allocated to alcohol.
-
Tobacco & Smoking Products: $156 million is allocated to tobacco and smoking products.
-
Apparel & Footwear: $845 million is allocated to apparel and footwear.
-
Personal Care: $376 million is allocated to personal care products.
-
Reading: $63 million is allocated to consumer finance and insurance products.
-
Education: $564 million is allocated to consumer finance and insurance products.
These findings underscore the incredible potential for brands to target this consumer segment by launching digital advertising campaigns through Topple. Through Topple, brands can effectively discover, nurture, and convert new customers they otherwise may never have reached.
More reports based on the audience analysis conducted with Wonder&Wonder is planned to be released later this year.
About Topple Ad Network:
Topple Ad Network is the world’s most inclusive digital advertising network, allowing brands to efficiently reach an incremental new audience outside of other major ad platforms. Topple is the only digital advertising platform built on the principles of free-speech and free-markets, allowing brands to advertise anything that’s legal while simultaneously funding independent journalism and entertainment. Founded by digital advertising executive Brian Aitken, Topple is backed by venture capital funds like 1517 Fund and Invariantes Fund.
