Topple’s focus on advertiser performance and its efforts to create a better editorial environment for publishers and readers have resulted in an average CTR increase of 16.67% between March 15 and April 23, 2023.
In recent years, many publishers have relied on quantity over quality due to under-monetization by Big AdTech companies. Topple has worked closely with publishers to prioritize quality over quantity, resulting in a better experience for advertisers, publishers, and readers across its network.
Topple Ad Network has also launched highly viewable sticky ad units for desktop and mobile devices and disabled ad refresh, increasing the likelihood of a brand’s ads being seen and clicked on. The result of these efforts has been a better experience for all parties involved in the digital advertising ecosystem.
According to Topple’s CEO, Brian Aitken, “This is exactly the result we had hoped for when we launched our internal initiative to emphasize quality over quantity. We believe our emphasis on advertiser performance and our commitment to creating a better editorial environment for publishers and readers will only continue to improve as more publishers sign on with Topple. We are proud to offer the world’s most inclusive digital advertising network that allows brands to advertise anything that’s legal while funding independent journalism and free-speech.”
In Q1 2023, advertisers saved an average of 60% on their display advertising cost-per-click (CPC) and 64% on their video advertising clicks by advertising through Topple. The company’s digital advertising subscription packages start at only $500 a month, providing marketers with a cost-effective way to reach an incremental new audience outside of major ad platforms like Google.
About Topple Ad Network:
Topple Ad Network is the world’s most inclusive digital advertising network, allowing brands to efficiently reach an incremental new audience outside of major ad platforms like Google. Founded by digital advertising executive Brian Aitken, Topple is backed by venture capital funds like 1517 Fund and Invariantes Fund. Topple is committed to helping businesses grow and reach their target audience through innovative and socially responsible advertising options.
For media inquiries or further information, please contact Jenna Bostock at jenna@wearetopple.com.
