CPG, or consumer packaged goods, have been around for hundreds of years, and some of their advertising strategies show it. It used to be okay for companies to limit their ad campaigns to fancy signs, billboards, radio ads, and occasional commercials, but that just won’t cut it for today’s market.
Now, when people are interested in an item, the first thing they do is run a Google search to check out reviews and the company’s online presence, and if you don’t have a solid online marketing strategy, your offline sales will suffer.
Using programmatic CPG solutions gives businesses like yours the ability to measure its audience’s locations, households, purchase cycles, life stages, and more. This allows them to create optimized, targeted ads that drive sales both in-store and online.
However, if you don’t take the time to ensure your online marketing solutions are unique and memorable, the effort may be wasted. After all, the internet is full of CPGs, so if yours doesn’t stand out in some recognizable way, it can be lost in the mass, which is almost worse than not having an online presence at all. So, make sure you seize the opportunity of having a digital ad campaign by delivering relevant information and personalizing consumer experiences to build loyalty and raise brand awareness.
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